Display:
15 publications

Academic Articles

2024

JACOB, F., H., N. BULAWA, K. MASON

Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

JOURNAL OF BUSINESS RESEARCH, 185, December

Academic Articles

2024

JACOB, F., H., N. BULAWA

The unfolding of conceivable practice trajectories as market-making opportunities

MARKETING THEORY

Chapters

2023

JACOB, F., H., A. ROICK

Customer Success Management: Unearthing Dimensions of a Novel Job Category

In: Marketing und Innovation in disruptiven Zeiten, Kleinaltenkamp, Michael; Gabriel, Lorenz; Morgen, Julian; Ngyuen, Mi Springer Gabler, 347-362

Academic Articles

2022

HARTWIG, K. L., F. JACOB

Capturing marketing practices for harnessing value-in-use

JOURNAL OF MARKETING THEORY AND PRACTICE, 30(2), 137-153

Academic Articles

2022

JACOB, F., H., K. L. HARTWIG

A value-in-use oriented sales approach for digital services of technology companies

MARKETING ZFP - JOURNAL OF RESEARCH AND MANAGEMENT, 44(2), 24-43

Academic Articles

2022

BULAWA, N., F. JACOB

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

ELECTRONIC MARKETS, 32(4), 153-165

Chapters

2022

JACOB, F., T. AICHNER

Customer Participation and Commodity Marketing

In: Commodity Marketing, Enke, Margit; Geigenmüller, Anja, Leischnig, Alexander (eds.) Springer International Publishing

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190

Academic Articles

2021

HARTWIG, K. L., L. VON SALDERN, F. JACOB

The journey from goods-dominant logic to service-dominant logic

INDUSTRIAL MARKETING MANAGEMENT, 95, 85-98

Academic Articles

2020

JACOB, F., A. SEBALD

What help do you need for your fashion shopping?

EUROPEAN MANAGEMENT JOURNAL, 38(2), 319-334

Research and expertise

Field of Expertise
Marketing
Sales
Selling
Distribution
Sustainable Development Goals
/8.Decent%20Work%20and%20Economic%20Growth /13.Climate%20Action /16.Peace%2C%20Justice%20and%20Strong%20Institutions

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

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Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Marketing Trends Award

2015

The International Marketing Trends Conference

Recognition for continuous research contributions to the field of mobile marketing

Research and expertise

Field of Expertise
Marketing
Sales
Selling
Distribution
Sustainable Development Goals
/8.Decent%20Work%20and%20Economic%20Growth /13.Climate%20Action /16.Peace%2C%20Justice%20and%20Strong%20Institutions

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

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