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15 publications

Academic Articles

2016

HALLIBURTON, C., E. SAROSIK

The role of marketing and branding in creating value for charitable organisations

JOURNAL OF MARKETING TRENDS, 3(1), 59-64

Conference Presentations

2016

HALLIBURTON, C.

In whom can I trust? - Determinants of consumer trust for different service providers

International Marketing Trends Conference

Conference Presentations

2016

HALLIBURTON, C.

The role of international product placement in an era of dis-engagement: a comparative study of Europe and Latin America

International Conference on Research in Advertising,European Advertising Academy

Academic Articles

2015

AIELLO, G., C. HALLIBURTON

An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom

JOURNAL OF GLOBAL FASHION MARKETING, 6(2), 136-149

Conference Presentations

2015

CHRIS HALLIBURTON, C.

The use of Product Placements in International Communications

Global Marketing Conference

Conference Presentations

2015

HALLIBURTON, C.

The impact of branding in the post-Recession ‘Charity’ (NFP) sector

European Marketing Academy

Conference Presentations

2015

CHRIS HALLIBURTON, C., E. SAROSIK

The role of marketing and branding in creating value for charitable organisations

International Marketing Trends Conference

Conference Presentations

2014

CHRIS HALLIBURTON, C., A. POENARU

The Role of Trust in Consumer Service Renewal

Global Marketing Conference

Conference Presentations

2014

AIELLO, G., C. CHRIS HALLIBURTON

International Retailing of 'Made in Italy' Products: the Results of an Observational Research Study in French and UK markets

International Marketing Trends Conference

Conference Presentations

2014

CHRIS HALLIBURTON, C., I. C. TEWS

Cross-cultural Differences in Response to Product Placements

International Marketing Trends Conference

• Chevalier de l’Ordre des Palmes Académiques

French government award

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