Halliburton Christopher | ESCP Business School

Christopher Halliburton

Emeritus Faculty of International management and marketing

Department : Marketing
Campus : London

Chris Halliburton is Professor of International Management and Marketing, and the former UK Director, at ESCP Europe. He has degrees from the universities of Durham and London School of Economics (LSE) and has lectured at London Business School and Cass Business School, London. He has taught on a number of MBA and executive education programmes in different countries. He has acted as external examiner on the MBA programme at Cass Business School, (City University, London) and on the PhD programme, University of London.Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East. He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.His research interests are in the field of international marketing and branding, espec...

PUBLICATIONS
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15 publications

Academic Articles

2016

HALLIBURTON, C., E. SAROSIK

The role of marketing and branding in creating value for charitable organisations

JOURNAL OF MARKETING TRENDS, 3(1), 59-64

Conference Presentations

2016

HALLIBURTON, C.

In whom can I trust? - Determinants of consumer trust for different service providers

International Marketing Trends Conference

Conference Presentations

2016

HALLIBURTON, C.

The role of international product placement in an era of dis-engagement: a comparative study of Europe and Latin America

International Conference on Research in Advertising,European Advertising Academy

Academic Articles

2015

AIELLO, G., C. HALLIBURTON

An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom

JOURNAL OF GLOBAL FASHION MARKETING, 6(2), 136-149

Conference Presentations

2015

CHRIS HALLIBURTON, C.

The use of Product Placements in International Communications

Global Marketing Conference

Conference Presentations

2015

HALLIBURTON, C.

The impact of branding in the post-Recession ‘Charity’ (NFP) sector

European Marketing Academy

Conference Presentations

2015

CHRIS HALLIBURTON, C., E. SAROSIK

The role of marketing and branding in creating value for charitable organisations

International Marketing Trends Conference

Conference Presentations

2014

CHRIS HALLIBURTON, C., A. POENARU

The Role of Trust in Consumer Service Renewal

Global Marketing Conference

Conference Presentations

2014

AIELLO, G., C. CHRIS HALLIBURTON

International Retailing of 'Made in Italy' Products: the Results of an Observational Research Study in French and UK markets

International Marketing Trends Conference

Conference Presentations

2014

CHRIS HALLIBURTON, C., I. C. TEWS

Cross-cultural Differences in Response to Product Placements

International Marketing Trends Conference

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

French government award

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2016

The role of marketing and branding in creating value for charitable organisations

Conference Presentations

2016

In whom can I trust? - Determinants of consumer trust for different service providers

Conference Presentations

2016

The role of international product placement in an era of dis-engagement: a comparative study of Europe and Latin America

Academic Articles

2015

An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom

Conference Presentations

2015

The use of Product Placements in International Communications

Conference Presentations

2015

The impact of branding in the post-Recession ‘Charity’ (NFP) sector

Conference Presentations

2015

The role of marketing and branding in creating value for charitable organisations

Conference Presentations

2014

The Role of Trust in Consumer Service Renewal

Conference Presentations

2014

International Retailing of 'Made in Italy' Products: the Results of an Observational Research Study in French and UK markets

Conference Presentations

2014

Cross-cultural Differences in Response to Product Placements

Research and expertise

News & events

Events

Events

• Chevalier de l’Ordre des Palmes Académiques

French government award

Research and expertise

News & events

Events

Events