Journal Article

1987

BON, J.

Le choix du premier emploi par les diplômés des Grandes Ecoles de Commerce

FORMATION ET GESTION, April 1987, vol. n°41, pp. pp. 183-191 9 p.

Journal Article

1987

BON, J., P. GREGORY

Le contrôle de la promotion

ACTION COMMERCIALE, 1987, vol. n° 50, pp. pp. 36-37 2 p.

Journal Article

1987

BON, J., E. TISSIER-DESBORDES

Les débouchés du marketing

LE MONDE, April 1987

Textbook

1986

GREGORY, P., J. BON

Techniques marketing

1986, Vuibert Gestion, Paris, France

Paper presented in a Conference

1985

BON, J.

Analysis of the environment by government agencies : educational establishments

in Proceedings of the strategies for institutions of higher education in a market economy, 1985, Fribourg

Journal Article

1985

BON, J.

L'enseignement par les praticiens d'entreprise

ENSEIGNEMENT ET GESTION, Spring 1985, vol. n° 33, pp. pp. 25-31 7 p.

Paper presented in a Conference

1985

BON, J.

The market approach by non-commercial organizations : educational institutions

in Proceedings of the strategies for institutions of higher education in a market economy, 1985, Fribourg

Journal Article

1984

BON, J., B. PRAS

Dissociation of the roles of buyer, payer and consumer

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1984, vol. n° 1, pp. pp. 7-16 10 p.

Research Monograph (Working papers)

1984

BON, J.

L'adaptation de l'offre publique

Document de travail, no. 84-57, 1984

Research Monograph (Working papers)

1984

BON, J.

La gestion des marques

Document de travail, no. 84-59, 1984

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