Research Publications

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13030 publications

Journal Article

1999

BON, J., M. CONDÉ-SALAZAR

Gestion de l'interface client et marketing du service public

REVUE FRANCAISE DU MARKETING, 1999, vol. n° 171, pp. pp. 77-85 9 p.

Journal Article

1999

JALLAT, F.

Gestion de l'interface et multiplicité des acteurs : une analyse exploratoire des sytèmes complexes de relations et d'échanges au sein des activités de service

REVUE FRANCAISE DU MARKETING, 1999, vol. n°171, issue 1, pp. pp 21-32 12 p

Textbook

1999

GUERIN, F., F. PIGEYRE, L. CADIN

Gestion des ressources humaines

1999, Ressources Humaines, Paris, France

Journal Article

1999

MARTEAU, D.

Gestion du risque de crédit et nouvelles méthodes de mesure

FINANCE ET GESTION, December 1999, pp. pp 17-19 3 p

Chapter

1999

JACOB, F., M. KLEINALTENKAMP

Grundlagen der Gestaltung des Leistungsprogramms

in Markt- und Produktmanagement., KLEINALTENKAMP M., PLINKE W. (eds), Springer, pp. 3-73, 1999

Chapter

1999

TISSIER-DESBORDES, E., M. DUPUIS

Haägen-Dazs

in European Cases in Retailing., DUPUIS M., DAWSON J. (eds), Blackwell, pp. pp 180-189 10 p, 1999

Paper presented in a Conference

1999

NAULLEAU, G., A. CAPRON, C. MASSART

How Informal Communication Impact Human Interactions and Group Dynamics in Virtual Teams

in Proceedings of the 6th International Conference on Multi-Organizational Partnerships and Cooperative Strategy, Tilburg University, 1999, The Netherlands

Chapter

1999

PRIME, N.

IKEA: International Development

in European Cases in Retailing., DUPUIS M., DAWSON J. (eds), Blackwell, pp. pp 33-48 16 p, 1999

Debate; Point of view; Editorial,…

1999

JALLAT, F.

In Memoriam

1999, REVUE FRANCAISE DU MARKETING

Paper presented in a Conference

1999

LEMAIRE, J.-P.

In search of technological leadership in vertical relationships, through creative offer, networking, internal organisation, sales people role and behaviour: a case study in the chemical specialties industry

in Proceedings of the 15th Annual IMP Conference, 1999, Dublin