Signature de la Chaire E.Leclerc "Prospective du commerce dans la société 4.0"

Lundi 4 avril, ESCP, sous l’égide de sa Fondation et E. Leclerc officialisait la convention de partenariat visant à créer une nouvelle Chaire dédiée à la thématique de la "Prospective du commerce dans la société 4.0.".

Une nouvelle opportunité

Frank Bournois (Dean of ESCP) and Patrick Gounelle (President of the ESCP Foundation) started the ceremony by expressing their pride at seeing E. Leclerc join the School.Frank Bournois (Dean of ESCP) and Patrick Gounelle (President of the ESCP Foundation) started the ceremony by expressing their pride at seeing E. Leclerc join the School.

ESCP en effet progresse aussi grâce aux liens qu’elle entretient avec de grandes entreprises qui prennent part à la mutation de l’environnement économique et sociétal.

C’est le rôle d’une Ecole que d’offrir à ses étudiants l’opportunité de puiser l’inspiration dans l’exemplarité des figures économiques qu’ils y rencontrent. L’engagement de Michel-Edouard Leclerc est donc une grande chance pour l’Ecole et sa communauté étudiante.

Michel-Edouard Leclerc, ESCP

Le point de vue de Michel Edouard Leclerc

Michel-Edouard Leclerc (Président Directeur Général, E. Leclerc) se réjouit de trouver à ESCP un lieu serein de débats et d’instruction où l’on pourrait apprivoiser et promouvoir les nouvelles formes de commerce, former des étudiants, susciter des vocations et bâtir des scénarios sur le commerce de demain.

Olivier Badot is speaking about the new chair of Leclerc and ESCP

"notre but est de penser le commerce de demain"

Le Professeur Olivier Badot rappelle que "notre but est de penser le commerce de demain, ce que l’on appelle aujourd’hui le mouvement du commerce 4.0." autour de thématiques aussi variées que la dématérialisation du commerce, CtoC, cross-canal, commerce mobibiquitaire, #-commerce, phygital, commerce collaboratif, m-commerce.

Cet accord conclu pour une durée de 3 ans vise plusieurs objectifs, parmi lesquels :

  • S’écarter des problématiques à court terme pour prendre de la hauteur sur des problématiques plus structurelles du commerce et de la distribution à venir.
  • Sortir d’une vision traditionnelle de la distribution, pour s’orienter dans une dynamique prospective et construire les métiers du futur de la distribution et du commerce 4.0.
  • Produire et diffuser de la connaissance scientifique et empirique en matière de prospective et de gouvernance du commerce, et de la distribution et, plus généralement, valoriser et promouvoir la recherche sur le commerce dans la société 4.0.
  • S’interroger de façon analytique sur des sujets de fond qui touchent le secteur du commerce et de la distribution dans son ensemble afin de structurer un propos prospectif sur certaines thématiques phares de la société 4.0.
  • Contribuer à valoriser les recherches sur le commerce 4.0. et la distribution auprès des communautés étudiantes, scientifiques et professionnelles et stimuler des vocations.
Chaire Prospective du commerce dans la société 4.0

Pour en savoir plus sur la Chaire Rendez-vous sur:

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'+v_title+'

['+v_lang+']
'+v_descr+"
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });