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13433 publications
Paper presented in a Conference
2009
SOUTO, C., C. CASANUEVA
Loyalty Programs impact in marketing management: an application to the profitability by customer in the financial sector
in 3rd International Conference on Industrial Engineering and Industrial Management, 2009, Barcelona, Spain
Book
2009
SCHAFFNER, J.
Luxembourg
Francis Lefebvre, 2009
Paper presented in a Conference
2009
PLIHON, V.
L’agent un prolongement naturel de l’objet ?
in Procedings of 15eme conférence sur les langages et modèles à objets, 2009, Nancy, France
Debate; Point of view; Editorial,…
2009
SAULPIC, O., P. DOBLER
L’échec de l’évaluation des ministres, ou les limites de la culture du résultat
2009, LE MONDE
Paper presented in a Conference
2009
ANDREANI, F., J. -C. ANDREANI, B. FOURNIER
L’Information Non Publicitaire : Essai de définition
in International Marketing Trends COnference, 2009, Paris, France
Textbook
2009
CLARET, N., M. COMBES, G. GALINDO, I. MORIN, B. SERGOT
Management
2009, IUT, l'essentiel du cours, Paris, France
Edited Book / Textbook
2009
SCHMID, S.
Management der Internationalisierung. Festschrift zum 65. Geburtstag von Michael Kutschker
Gabler, Wiesbaden, Germany, 2009
Journal Article
2009
SCHMID, S., R. DOST
Management in unterschiedlichen Kulturen: Zentrale Ergebnisse der GLOBE-Studie
WISU : DAS WIRTSCHAFTSSTUDIUM, 2009, vol. Vol. 38, No. 11, pp. pp. 1467-1472
Paper presented in a Conference
2009
AYACHE, M., H. LAROCHE
Managers and their bosses: Building the managerial relationship
in Renaissance and Renewal in Management Studies, Proceedings of the European Academy of Management (EURAM) Conference, Liverpool, 2009, Liverpool
Textbook
2009
JACOB, F.
Marketing
2009, Marketing, Stuttgart, Germany