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13431 publications
Paper presented in a Conference
2010
SCHMID, S., T. KOTULLA
International Standardization and Adaptation of Product Strategies: A New Approach to a Controversial Debate in International Marketing and Management
in 36th Annual Conference of the European International Business Academy, 2010, Porto, Portugal
Paper presented in a Conference
2010
SCHMID, S., T. KOTULLA
International Standardization and Adaptation: A Literature Analysis and a Theoretical Framework
in 30th Annual Meeting of the Academy of Management, 2010, Montreal, Canada
Paper presented in a Conference
2010
S. MERCADO, M. FALKENSTEIN
International Strategic Partnering for Business Schools
in Proceedings of the 22nd Annual EAIE Conference, 2010, Nantes, France
Conference Presentations
2010
<b style='color: orange'>[mainauthor]</b>, S. MERCADO, M. FALKENSTEIN
International Strategic Partnering for Business Schools
European Association for International Education (EAIE)
Chapter
2010
BANCEL, F.
Internationalisation of the shareholding of Large Companies
in Handbook of top management teams., BOURNOIS F., DUVAL-HAMEL J., ROUSSILLON S., SCARINGELLA J. L. Eds, Palgrave Macmillan, pp. pp. 649-653 5 p., 2010
Book
2010
HAAS, G.
Internet Marketing
ED. EBG, 2010
Debate; Point of view; Editorial,…
2010
VOYER, B., G.
Interview on the "big-lottery win" and psychological consequences of winning the lottery
2010, BBC1 BREAKFAST NEWS
Other Intellectual Contributions
2010
VOYER, B., G
Interview on the big-lottery win and psychological consequences of winning the lottery
BBC1 BREAKFAST NEWS, Breakfast News
Journal Article
2010
DOST, F.
Introducing the WOM Transmitter in Generational World of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth
ADVANCES IN CONSUMER RESEARCH, 2010, vol. vol. 38
Paper presented in a Conference
2010
KAPLAN, A. M., M. HAENLEIN
Investigation of differences in diffusion between positive and negative Word-of-Mouth
in Proceedings of the Association for Consumer Research Conference, 2010, Jacksonville, United States