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13431 publications

Paper presented in a Conference

2010

TAILLARD, M.

How Consumer Relevance Creates Brand Value

in Proceedings of the Academy of Marketing Science, 2010, Portland

Conference Presentations

2010

DELVAILLE, P., F. DEMERENS

How do financial analysts refer to segment information? An empirical study within the international hotel industry?

European Accounting Association (EAA), 33rd

Paper presented in a Conference

2010

DELVAILLE, P., F. DEMERENS

How Do Financial Analysts Refer to Segment Information ? An Empirical Study within the International Industry

in Proceedings of the 16th Annual Midyear Conference of the International Accounting Section of the American Accounting Association, 2010, Palm Springs

Paper presented in a Conference

2010

DELVAILLE, P., F. DEMERENS

How do financial analysts refer to segment information? An empirical study within the international hotel industry?

in Proceedings of the 33 rd Annual congress of the European Accounting Association (EAA), 2010, Istanbul

Book

2010

OKAZAKI, S.

How Multinational Enterprises Develop Their Advertising Strategy in New EU Member States: A qualitative View

Advances in Advertising Research, 2010

Journal Article

2010

LAMY, E.

Hybridization of the Profiles of Entrepreneurs and Intrapreneurs: The Case of French Biotechnology SMEs

INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, 2010, vol. 10(3), pp. 410-427

Studies and Reports commissioned by Companies and Research Agencies

2010

QUAGLIA, R., D. BOLOGNESE, R. ARTUSIO

I Confidi in Italia

2010

Journal Article

2010

BERTOLDI, B.

Il caso Exor - Fiat: lo spirito imprenditoriale di una famiglia e la storia di successo di un business secolare.

FAMILY OFFICE REVIEW, 2010

Journal Article

2010

BERTOLDI, B., R. QUAGLIA, R. DELMASTRO

Il caso Exor-Fiat: Lo spirito imprenditoriale di una famiglia e la storia di successo di un business secolare

FAMILY OFFICE REVIEW, 2010, vol. Vol. 2, pp. pp. 22-25 4 p.

Chapter

2010

GASTON-BRETON, C.

Ilusiones relacionadas con el precio

in Temas y tendencias de investigación en precios., MONDEJAR JIMENEZ J.-A., GOMEZ BORJA M.-A. (eds), Septem ediciones, 2010