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Journal Article
2010
Brand architecture: of relationships between product brand and corporate brand
JOURNAL OF MARKETING TRENDS, 2010, vol. 1/4, pp. 17-35
Paper presented in a Conference
2010
Brand gender and its dimensions
in Proceedings of the European Association for Consumer Research Conference, Royal Holloway, 2010, London
Journal Article
2010
Brand Value in Horizontal Alliances: the Case of Twin Cars
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, August 2010, vol. Vol. 62, Issue 8, pp. pp. 1533-1542 8 p.
Journal Article
2010
Business angel and risk capital: the impact on innovation
MEI ZHONG GONG GONG GUAN LI, 2010
Research Monograph (Working papers)
2010
Can Sustainable Transport Policies Cause Companies to Adopt Responsible Behaviour?
Cahiers Scientifiques de l'ESCE, no. mai, n° 13, 2010
Paper presented in a Conference
2010
Capital social de l'entreprise familiale : une approche empirique de son efficience organisationnelle
in Actes de l'AIMS, 2010, Luxembourg
Paper presented in a Conference
2010
Capital social organisationnel familial et succession
in Actes du CIFEPME, 2010, Bordeaux, France
Conference Proceedings
2010
Capter la valeur en améliorant l’expérience du consommateur : le cas Apple
in 13ème Colloque International E.Thil sur la distribution, Institut de Gestion. Université de la Rochelle., 2010, La Rochelle, France
Chapter
2010
Caracterización de las empresas « gacela » en España - Un estudio sobre las Pymes de alto rendimiento
in Approaches and Trends on Current Organization Engineering., DEL OLMO MARTINEZ R., GALAN ORDAX J. M., LAVIOS VILLAHOZ J. J. Eds, Universidad de Burgos, pp. pp. 245-261 17 p., 2010
Journal Article
2010
Carrefour and its competitors in India
MANAGEMENT DECISION, 2010, vol. 48, n 3, pp. 396 402