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Paper presented in a Conference
2011
Strategic airline alliances
in Proceedings of the 15th Air Transport Research Society World Conference, 2011, Sydney
Paper presented in a Conference
2011
Strategic Partnering for International Business Schools
in Proceedings of the Asia-Pacific Association for International Education (APAIE) Annual Conference, 2011, Taipei, Taiwan, Province Of China
Textbook
2011
Stratégique, 9e édition
2011, Pearson, Paris, France
Chapter
2011
Strategische Analysen und ihre Bedeutung im Kontext der Internationalisierung
in Aussenhandel im Wandel. Festschrift zum 60. Geburtstag von Reinhard Moser., Puck, J. and Leitl, C. (Eds.) Eds, Physika/Springer, pp. pp. 153-174, 2011
Chapter
2011
Strategische Kundenorientierung
in Die Wiederentdeckung des Kunden: Neue Perspektiven im Bankgeschäft., HAGEN, J. ; SCHÜRENKRÄMER, U. Eds, Murmann, pp. pp. 85-108, 2011
Chapter
2011
Strategisches Management
in Betriebswirtschaft für Führungskräfte., BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Schäffer-Poeschel, pp. SS. 85-108 24 S., 2011
Journal Article
2011
Strukturierte Auswahl eines Service-Knowledge-Management-Systems
BUSINESS + INNOVATION, 2011, vol. Vol. 2, Issue 4, pp. pp. 40-49 10 p.
Research Monograph (Working papers)
2011
Subsidiary Initiatives in Multinational Corporations: What Do we Know about them, their Antecedents and their Consequences?
ESCP Europe Working Paper, no. No. 59, 2011
Paper presented in a Conference
2011
Subsidiary Initiatives: What Do we Know about them, their Antecedents and their Consequences?
in 11th Vaasa Conference on International Business, 2011, Vaasa, Finland
Conference Proceedings
2011
Successfully creating value for the consumers and capturing value for the firm : the Apple case
in 16° International EAERCD Conference on Research in the Distributive Trades, Universita' di Parma, 2011, Parma, Italy