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13430 publications
Journal Article
2011
GASTON-BRETON, C., O. MARTIN MARTIN
International Market Selection and Segmentation: A two stage model for the Enlarged European Market
INTERNATIONAL MARKETING REVIEW, 2011, vol. 28, 3, pp. 267-290
Paper presented in a Conference
2011
DELATTE, A.-L., J. FOUQUAU
International reserve hoarding, a TV-PSTR approach
in Proceedings of the Royal Economic Society conference, 2011, London, United Kingdom
Chapter
2011
SCHMID, S., T. KOTULLA
Internationale Standardisierung und Differenzierung des Marketing: Ergebnisse einer metaanalytischen Untersuchung
in Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg., Mann, A. (Ed.), Gabler, pp. pp. 151-176, 2011
Edited Book / Textbook
2011
SCHMID, S.
Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
Gabler, Wiesbaden, Germany, 2011
Textbook
2011
KUTSCHKER, M., S. SCHMID
Internationales Management
2011, Oldenbourg, Munich, Germany
Textbook
2011
FESTING, M., P. J. DOWLING, W. WEBER, A. ENGLE
Internationales Personalmanagement
2011, Gabler, Wiesbaden, Germany
Journal Article
2011
BRASSIER, P., N. G. PANAGOPOULOS
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, 2011
Debate; Point of view; Editorial,…
2011
VOYER, B., G.
Interview on BBC World On a Freudian perspective on Ipads & Iphones (in Spanish)
2011, BBC MUNDO
Debate; Point of view; Editorial,…
2011
VOYER, B., G.
Interview on Channel 4, On British Identity & social identity
2011, CHANNEL 4
Radio Talk
2011
ANDRIOSOPOULOS, D.
Interview on the current economic situation of the European periphery and the potential impact on the UK economy
2011, BBC Radio Humberside