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13435 publications
Textbook
2012
PRIME, N., J.-C. USUNIER
Marketing international: marchés, cultures et organisations
2012, Eco gestion, Paris, France
Journal Article
2012
DOST, F., R. WILKEN
Measuring willingness to pay as a range, revisited: When should we care?
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012
Journal Article
2012
WILKEN, R., F. DOST
Measuring Willingness to Pay as a Range, Revisited: When Should We Care?
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012, vol. 20/2, pp. 148-166
Chapter
2012
DHOLAKIA, N., H. VICDAN
Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities
in The Routledge Companion to Digital Consumption., Russell Belk and Rosa Llamas Ed., New York and London: Routledge, pp. pp. 197-207, 2012
Journal Article
2012
YOON, E. J., W. ZHOU
Mining Implicit Social Network with Context-Aware Technologies
LECTURE NOTES IN BUSINESS INFORMATION PROCESSING, 2012, vol. Vol. 108, pp. pp. 3-8 6 p.
Journal Article
2012
FESTING, M., L. SCHÄFER, J. MASSMANN, P. ENGLISCH
Mit vereinten Kräften
PERSONALWIRTSCHAFT, February 2012, vol. Nr 2, pp. pp. 12-15 4 p.
Journal Article
2012
HA, K.-H., A. CANEDOLI, A. BAUR, M. BICK
Mobile Banking - Insights on its Increasing Relevance and Most Common Drivers of Adoption
ELECTRONIC MARKETS, 2012, vol. Vol. 22, Issue 4, pp. pp. 217-227 11 p.
Paper presented in a Conference
2012
BICK, M., M. BREUNIG, K. POUSTTCHI, F. THIESSE, A. BACK
Mobile und Ubiquitäre Informationssysteme
in Proceedings zur 7. Konferenz MMS 2012, 2012, Braunschweig, Germany
Journal Article
2012
LAMY, E., M. RADU, V. LEFEBVRE
Modèle "de la poubelle" et dynamique du business model
ENTREPRENDRE ET INNOVER, 2012, vol. 3(15), pp. 77-87
Academic Articles
2012
LAMY, E., M. RADU, V. LEFEBVRE
Modèle de la poubelle et dynamique du business model
ENTREPRENDRE ET INNOVER, 3(15), 77-87