Research Publications

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13442 publications

Journal Article

2007

HAENLEIN, M., A. KAPLAN, A. BEESER

A Model to Determine Customer Lifetime Value in a Retail Banking Context

EUROPEAN MANAGEMENT JOURNAL, 2007, vol. Vol. 25, Issue 3, pp. pp 221-234 14 p

Paper presented in a Conference

2007

COUTURIER, J., D. SOLA, C. HALLIBURTON

A new framework for international market entry strategies: the role of local market factors in determining the optimal entry strategy mode

in Proceedings of the Academy of Management Annual Meeting, 2007, Philadelphia

Journal Article

2007

TODOROVA, G., B. DURISIN

Absorptive Capacity: Valuing a Reconceptualization

ACADEMY OF MANAGEMENT REVIEW (THE), 2007, vol. Vol. 32, Issue 3, pp. pp. 774-786 13 p.

Journal Article

2007

BEN ABDELKADER, F., D. LABARONNE

Abus de position publique et privatisation de masse dans les économies de l’Est en transition. Approches théoriques et empiriques

REVUE D'ETUDES COMPARATIVES EST-OUEST, 2007, vol. vol 38 (2), pp. 167-196

Paper presented in a Conference

2007

BICK, M., T. KHATAMI

Adaptation von Wissensbilanzansätzen für Hochschulen

in Wissensmanagement und wissenschaftliche Weiterbildung, Dokumentation Jahrestagung der Deutschen Gesellschaft für wissenschaftliche Weiterbildung und Fernstudium, 2007, France

Chapter

2007

JACOB, F., O. PLÖTNER

Adjusting Corporate Customer Communication

in Bringing Technology to Market., PLÖTNER O., SPEKMAN R. (eds), John Wiley, pp. 105-118, 2007

Paper presented in a Conference

2007

BOUTIN, A., C. GASTON-BRETON

Advertiser Acculturation in emerging markets

in Proceedings of the 36th Conference of the European Marketing Academy (EMAC), 2007, Reykjavik, Iceland

Paper presented in a Conference

2007

TISSIER-DESBORDES, E.

Advertising Research in France: Between Regulation and Provocation

in Proceedings of the American Advertising Association (AAA) Annual Conference, `A Comparison Between European And U.S. Advertising Research Paradigms', 2007, Burlington

Textbook

2007

PENFORNIS, J.-L., L. HABERT

Affaires.com

2007, Clé international, Paris, France

Chapter

2007

DELBARD, O.

An Analysis of E. U. Policy and Sustainability Reporting Practices

in Sustainability Management Issues in Latin America and Europe: A Multi-Stakeholder., DELBARD O. (ed.), CERALE, pp. pp. 151-164 14 p., 2007

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