Research Publications

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13036 publications

Chapter

2026

VARGHA, Z.

‘Identify your profitable customers’: Mass personalisation and rationalised embedding in 1990s academic marketing and technology fields

in The Marketing Turn: Creating Free Choice, Segmentation, and the Lifestyle Consumer, 1970s-2000s., Elin Åström Rudberg and Klara Arnberg Ed., Routledge, 2026

Journal Article

2026

KASTANAKIS, M., S. MAGRIZOS, R. W. BELK

“No pain no Gain”: understanding and applications of pain in marketing scholarship and practice

JOURNAL OF BUSINESS RESEARCH, 2026, vol. 203 (January 2026), pp. 115814

ESCP Impact Papers

2026

CASANUEVA, C., G. FERNÁNDEZ DE CORDOBA, J. PÉREZ LUQUE

“Productive harmonization” to bring about a future of prosperity for all

2026, ESCP Impact Papers

Chapter

2026

PRIME, N., A. AMIRALY, M. H. KOLAEE, P. PETER KASAIJA, J. H. JAE HYUN KIM

 Supporting Growth of the E-motorcycle taxis sector in Kampala, Uganda: Interoperability strategy for the benefits of riders and operators

in Strategy in Practice: A Case Study Collection., Christopher Williams & Florence Duvivier Ed., Routledge/Taylor & Francis, 2026

Chapter

2026

PRIME, N., A. AMIRALY, M. H. KOLAEE, P. PETER KASAIJA, J. H. JAE HYUN KIM

 Supporting Growth of the E-motorcycle taxis sector in Kampala, Uganda: Interoperability strategy for the benefits of riders and operators

in Strategy in Practice: A Case Study Collection., Christopher Williams & Florence Duvivier Ed., Routledge/Taylor & Francis, 2026

Journal Article

2025

O'SHEA, N., M. RADU-LEFEBVRE, R. REDIEN-COLLOT

(Re)shaping entrepreneurial mentoring in the accelerator at the intersection of performance and community logics

INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR AND RESEARCH, 2025

Book

2025

FRÉRY, F.

100 Idées Impertinentes pour Mieux Manager, 2e édition

Harvard Business School, Cambridge, Paris, France, 2025

Journal Article

2025

MÖRKE, M., N. KÄFER, F. WEIGERT, T. WIEST

A Bayesian Stochastic Discount Factor for the Cross-Section of Individual Equity Options

Forthcoming JFQA JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS

Journal Article

2025

GAUTHIER, A., A. ACQUIER

A Cause Without Rebels? Exploring the Tensions Between Framing and Identity in the Mobilisation of Platform Workers

NEW TECHNOLOGY, WORK AND EMPLOYMENT, 2025, vol. 43 (3), pp. 536-551

ESCP Impact Papers

2025

ZABERT, V., T. J. AGULTO, M. SHAIRRA BELLO, K. DE BORJA, A. MARIE GARCIA, J. LEINARD RAMOS

A community-based case study from the Philippines: How transformational Corporate Social Responsibility can create long-term social impact and inclusive business growth

2025, ESCP Impact Papers

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