MSc Big Data and Business Analytics Hackathon 2021
From the 15th to 19th of March

Michelin, Criteo and ESCP organised a Hackathon on the theme of IoT and connected society with emerging GDPR regulation

For the fourth edition of the MSc in Big Data and Business Analytics’ annual Hackathon, students worked on four real-life cases with Michelin and Criteo. Students were challenged to find novel business models and analytical solutions with emerging IoT technologies in the connected society that was facing new GDPR regulations. Twenty-one teams had four days to leverage their technical and business skills to come up with creative solutions to the cases. The fifth day of the Hackathon was reserved for pitching the ideas to a jury!

Four Real-Life Cases

ESCP Business School - MSc in Big Data and Business Analytics - Hackathon 2021: The jury, made up of ESCP professors, Michelin representatives, tech partners and Spinfi members, awarded a prize for each of the three subject areas.

The jury, made up of ESCP professors, Michelin representatives, tech partners and Spinfi members, awarded a prize for each of the three subject areas.

Michelin Cases: Winning Teams

  • 1st Prize Michelin and 1st Prize Truckfly: Noelia Venet, Francisco Javier Leiton Jimenez, Liwa Aboumrad, Zoe Le
  • 1st Prize Tyre Mining Maintenance: Luis Vasconcelos, Xavier Campagne, Tony Achkar, Anthony Daye
  • 1st Prize Track Connect: Mouaad Benelhirche, Ugo Carotti, Edoardo Maschio, Edoardo Tarallo
  • 1st Prize Academic winner: Simon Probst, Alexander Lund, Leonardo Nespolon, Nicolaus Norden

Criteo Cases: Winning Teams

  • 1st Prize: Fanrui Lian, Annie Chien, Alex Melennec, Yun Zhang
  • 2nd Prize: Marie-Isabelle Schönborn, Chiara Höppner, Florian Drummen, Youssef Braham
  • 3rd Prize: Cassandre Sillere, Edoardo Brizi, Guillermo Rubio Lopez, Yiyu Chen

Jury Members

Michelin

  • Benjamin Levrard
  • Sebastien Masseret
  • Gregoire Rosay
  • Caroline Wies
  • Martin Journois
  • Yohan Benque
  • Ramya Gajula
  • Jean Dejonghe

Criteo

  • Laurent Molter
  • Camille Lehujeur

Spinfi

  • Stephane Alix

ESCP Business School

  • Prof. Howard Zhong
  • Prof. Louis-David Benyayer
  • Prof. Wei Zhou
ESCP Business School - MSc in Big Data and Business Analytics - Hackathon 2021: Students on Stage
ESCP Business School - MSc in Big Data and Business Analytics - Hackathon 2021: Students at Work

Students Testimonials

The Criteo Hackathon was a unique opportunity to leverage our data analysis skills to face an emerging issue concerning data privacy on the internet. Within a week, in teams of four, we created a solution using Natural Language Processing and Neural networks to identify the best advertiser for an online publisher in compliance with the GDPR and CCPA. This experience was exciting and very formative in terms of teamwork, analytics and problem-solving skills. It definitively gave me more confidence for future challenges in business analytics!

Youssef Braham

Campuses