Journal Article

1995

COLLA, E.

Strategie aziendali e marche commerciali : le tendenze in Europa 

TRADE MARKETING, 1995, vol. 13, pp. 79-102

Journal Article

1995

COLLA, E.

Strategie di internazionalizzazione delle aziende commerciali 

ECONOMIA E MANAGEMENT, 1995, vol. 4, pp. 91-111

Conference Proceedings

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in competitive situation 

in 8th EAERCD International Conference on Research in the Distributive Trades, Universite Bocconi, 1995, Milan, Italy

Journal Article

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in the competitive situation 

EUROPEAN RETAIL DIGEST, 1995, vol. 9, pp. 22-26

Journal Article

1994

COLLA, E.

Discount development in France : the introduction of the format and the competitive response

JOURNAL OF MARKETING MANAGEMENT, 1994, vol. 10, 7, pp. 645-654

Conference Proceedings

1994

COLLA, E.

Discount Development in France : The introduction of the formula and the competitive response 

in Annual Conference Marketing:Unity in Diversity, University of Ulster, pp. 190-200, 1994, Belfast, Ireland

Book

1994

COLLA, E.

I discount. Le nuove forme distributive con prezzi bassi in Usa e in Europa

EtasLibri, Milan, Italy, 1994

Journal Article

1994

COLLA, E.

Il discount grocery in Europa. Differenziazione e ciclo di vita internazionale della formula 

MICRO E MACRO MARKETING, 1994, vol. 2

Journal Article

1994

COLLA, E.

Lo sviluppo del discount grocery in Spagna e il caso Dia

TRADE MARKETING, 1994, vol. 12, pp. 79-93

Journal Article

1994

COLLA, E.

Lo sviluppo dell’hard discount in Francia : introduzione della formula e reazioni competitive

COMMERCIO, 1994, vol. 51, pp. 53-73

Highly recommended paper

2012

The first Colloquium on European Retail Research, Berlin

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