Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Between the Mass and the Class: Antecedents of the 'Bandwagon' Luxury Consumption Behaviour

in Proceedings of the Global Marketing Conference, Tokyo, Japan, 2010, Tokyo

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Conceptualizing Independent and Interdependent Effects on Luxury Consumption

in Proceedings of the Academy of Marketing Science Conference, 2010, Portland

PhD Dissertation

2010

KASTANAKIS, M.

Explaining Variation in Luxury Consumption

2010, Cass Business School, City University, London, United Kingdom

Journal Article

2010

KASTANAKIS, M., G. BALABANIS

Signalling Effects in Luxury Consumption

EUROPEAN ADVANCES IN CONSUMER RESEARCH, October 2010, vol. Vol. 9, pp. p. 537

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Signalling Effects in Luxury Consumption

in Proceedings of the European Association for Consumer Research Conference, 2010, London

Paper presented in a Conference

2009

KASTANAKIS, M.

Consumers of Luxury Goods: a Conceptualization in progress

in Proceedings of the London Business School Trans-Atlantic Conference, 2009, London

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