Robert Wilken is a Professor of International Marketing at ESCP Business School Berlin. Currently, he teaches Data-Driven Marketing, Human Behaviour, Marketing, Pricing, Selling & Negotiations, and The Art of Selling to undergraduate, graduate, and Executive students.

Robert Wilken’s current research projects address consumers’ willingness-to-pay, pricing mechanisms that improve consumers’ choices for more sustainable product options, and intercultural business negotiations. He is a member of various academic institutions and collaborates with colleagues from several universities, including those in Bremen, Cottbus, Muenster, and Trier (Germany), ESCP Paris (France), and Seattle (USA).

He has gained additional teaching experience in Vietnam, the United Kingdom, and France, and has also taught at doctoral level. In the Master in Management (MIM) programme, he serves as a course coordinator for “Data-Driven Marketing”, alongside Isabella Maggioni (Turin) and as director of a specialisation in “Selling to Customers”.

Between 1997 and 2003, he studied Mathematics and Business Administration at the University of Muenster (Germany). He then worked as a research assistant at the Institute of Business-to-Business Marketing (under Prof. Dr. Dr. h.c. Klaus Backhaus) at the same university. He received his doctoral degree in 2007 and has been with ESCP Business School since that summer.