Display:
15 publications

Books

2025

TAILLARD, M., C. PREECE

The Power of Consumer Creativity

Palgrave Macmillan

Books

2021

COLLIN, B., M. TAILLARD

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse

John Wiley, 189

Books

2021

COLLIN, B., M. TAILLARD

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Wiley, New York, 224 pages

Academic Articles

2018

TAILLARD, M., V. P. GLAVEANU

Difficult differences pave the creative road from diversity to performance

EUROPEAN MANAGEMENT JOURNAL, 36, 6, 671-6

Chapters

2017

MUNIZ, JR., A., M., M. TAILLARD

Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on Lego Ideas

In: Routledge Companion to Consumer Behavior, Michael Solomon and Tina Lowrey Routledge, 422-443

Chapters

2017

TAILLARD, M., B. VOYER

Creativity in Marketing

In: Cambridge Handbook of Creativity Across Different Domains, James C. Kaufman ; V.P. Glaveanu . John Baer Cambridge University Press

Conference Presentations

2017

LEE, H. -H. M., M. TAILLARD

Institutional work in conversation at Bébé Voyage, Bringing Institutional Theory to Marketing

ISCTE Business School

Academic Articles

2016

TAILLARD, M., L. D. PETERS, J. PELS, C. MELE

The role of shared intentions in the emergence of service ecosystems

JOURNAL OF BUSINESS RESEARCH, Vol. 69, Issue 8, pp. 2972–2980

Chapters

2016

TAILLARD, M., B. VOYER

Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity

In: The Palgrave Handbook of Creativity and Culture Research, Vlad Glaveanu Palgrave, 499-516

Conference Presentations

2016

VOYER, B., M. TAILLARD

Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity

International Congress of Psychology

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