Breaking into the global top 3, ESCP’s MSc in Marketing & Creativity shapes creative, analytical, and tech-driven leaders
ESCP Business School’s MSc in Marketing & Creativity (MMK) has risen to 3rd place worldwide and 1st in the UK in the latest QS Business Masters Rankings for Marketing, entering the top 3 podium for the first time. The 2026 ranking evaluated 164 programmes across 33 countries, drawing on insights from more than 35,000 employers and 40,000 academics worldwide.
Hands-On, Creative Learning
Delivered across ESCP’s London and Paris campuses, the MSc in Marketing & Creativity is one of the top marketing Master’s programmes in the UK and France. It combines creativity with analytical and strategic marketing skills, preparing graduates to navigate an increasingly complex and fast-changing industry that demands marketing leaders who combine purpose, creativity, and data-driven insight.
A key differentiator is the programme’s hands-on 'Not By The Book' learning model, where students work on live consultancy projects, engage with industry leaders through creative seminars, and contribute to social impact initiatives. With its distinctive emphasis on Creativity Marketing, the programme equips students with a rare skillset that combines critical insight with hands-on experience, preparing them to thrive across diverse and innovative marketing functions and industries.
This recognition of our programme’s success confirms ESCP's bold vision for an innovative course that continuously redefines marketing in a context of digital and technological transformation. Each cohort benefits from the most up-to-date curriculum as well as hands-on workshops and projects with industry leaders. What makes us most proud, however, is the strong endorsement from employers worldwide, as it demonstrates the real impact our graduates are having in the business world.
Marie TaillardUK Dean (interim) of ESCP Business School London Campus
Career Impact and Global Reach
In addition to its overall 3rd place, the MSc in Marketing & Creativity achieved 1st worldwide in Value for Money, 4th in Diversity, and 5th in Employability. These results highlight the programme’s strong return on investment, its international and inclusive student body, and the high demand for graduates in the global job market.
Career outcomes further reinforce this success. Graduates of the MMK Class of 2024 reported an average salary increase of 49% after graduation, with 39% moving to a new country to advance their careers. Alumni have gone on to roles at leading organisations such as L’Oréal, Chanel, Landor, the Michelin Guide, Danone, and Truth Consulting, demonstrating the programme’s reach across industries from luxury and FMCG to creative consultancy and digital innovation.
We are delighted that the MSc in Marketing & Creativity has been ranked 3rd globally in the QS Masters in Marketing Rankings, a recognition that attests not only to the excellence of our students and faculty, but also to our strong industry partnerships and vibrant alumni network. In an era defined by AI, it is creative skills that set leaders apart, and no other programme combines this focus with the unique cultural and professional opportunities of London and Paris, two of the world’s most vibrant creative capitals. This recognition affirms the distinctive multicultural and inclusive experience we offer, and the importance of creativity at the heart of marketing’s future.
Chloe PreeceAcademic Director of the MSc in Marketing & Creativity
Marketing Skills for Tomorrow
This recognition reflects a global shift in marketing, where businesses must understand evolving consumer behaviours while leveraging AI, automation, and digital platforms. As a result, the demand for marketers who can blend creative problem-solving with data-informed decision-making and a clear understanding of tech opportunities has never been greater, underlining the relevance and impact of ESCP’s MSc in Marketing & Creativity in preparing graduates for the challenges of a rapidly evolving global job market.
The MMK gave me the tools to think both strategically and creatively in a global context, which has been incredibly valuable in my career. I'm now working in international marketing for the Michelin Guide, and I truly don’t think I would have had this opportunity without the programme. The mix of real-world projects with luxury industry partners, the global exposure from studying in both London and Paris alongside an international cohort, and the unique, creativity-driven classes helped me see marketing through a completely new lens.
Alice JornaloInternational Associate Marketing Manager at the MICHELIN Guide and MMK Class of 2024 alumna
Relevant links
Learn more about the MSc in Marketing & Creativity and explore how our community defines Creativity Marketing by following #creativitymktg on LinkedIn.
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