Charlotte Gaston-Breton is currently a Full Professor in the European Marketing Department at ESCP Business School. She is the Coordinator of the European Marketing Department and the co-Academic Director of the online Executive Master in International Business (EMIB). She is the scientific director of the Research Centre on Well-Being in Management (RCWB, https://escp.eu/research-center-well-being-rcwb).

Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centres such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California).

Her research areas deal with consumer experiences and psychology. She has published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Business Research), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing), and conferences.

She holds a HDR (authorized to steer researches) from Paris I Panthéon Sorbonne and a Ph.D. from the University Paris Dauphine

Her consultancy activities are related to customer experience and data analysis for consumer goods (L'Oréal, Carrefour), insurance companies (AXA, REALE), advertising agencies (BDDP Conseil, Havas Media), and marketing research industries (GfK, Symphony).