Display:
15 publications

Academic Articles

2025

GASTON-BRETON, C., M. C. DE STEFANO

Mapping Consumer Well-Being: Contextualization, Conceptualization and Classification using Topic modeling

JOURNAL OF BUSINESS RESEARCH

Conference Presentations

2025

AHMAD, T., C. GASTON-BRETON

Six foundational pillars of RevOps

Global Sales Science Institute (GSSI) Conference

Conference Presentations

2025

LEE, H.-H. M., C. GASTON-BRETON

Mindful Decluttering: Navigating the path from reflection to conscious consumption

Society for Consumer Psychology (SCP)

ESCP Impact Papers

2025

RAHAJASON, R., H. GONZALEZ JIMENEZ, B. , G. VOYER, C. GASTON-BRETON

Simulated pasts, real desires: Strategic opportunities and ethical dilemmas of AI-generated nostalgia

ESCP Impact Papers, 2025-12-EN

Conference Presentations

2024

AHMAD, T., C. GASTON-BRETON

Revenue Operations: An integrative device in the B2B technology industry

Industrial Marketing Management Summit

Conference Presentations

2024

GASTON-BRETON, C., H.-H. M. LEE

Mindful consumption at the post purchase step

Association Française du Marketing (AFM)

Conference Presentations

2024

VOYER, B., G., R. RAHAJASON, H. GONZALEZ JIMENEZ, C. GASTON-BRETON

Beyond Adoption: Motivations to Continuous Chatbot Usage

Australian & New Zealand Marketing Academy Conference (ANZMAC)

ESCP Impact Papers

2024

CAÑIBANO, A., C. GASTON-BRETON

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

ESCP Impact Papers, 2024-42-EN

Media

2022

GASTON-BRETON, C

Consumers need means of escape and self-development

The Choice

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum

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