Gaston-Breton Charlotte | ESCP Business School

Charlotte Gaston-Breton

Full Professor of Consumer Psychology

Department : Marketing
Campus : Madrid

Charlotte Gaston-Breton is currently a Full Professor in the European Marketing Department at ESCP Business School. She is the Coordinator of the European Marketing Department and the co-Academic Director of the online Executive Master in International Business (EMIB). She is the scientific director of the Research Centre on Well-Being in Management (RCWB, https://escp.eu/research-center-well-being-rcwb). Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centres such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California). Her research areas deal with consumer experiences and psychology. She has published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Business Research), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing), and conferences. She holds a HDR (authorized to steer researches) from Paris I Panthéon Sorbonne and a Ph.D. from the University Paris Dauphine Her consultancy activities are related to customer experience and data analysis for con...

PUBLICATIONS

Display:

15 publications

Academic Articles

2025

GASTON-BRETON, C., M. C. DE STEFANO

Mapping Consumer Well-Being: Contextualization, Conceptualization and Classification using Topic modeling

JOURNAL OF BUSINESS RESEARCH

Conference Presentations

2025

AHMAD, T., C. GASTON-BRETON

Six foundational pillars of RevOps

Global Sales Science Institute (GSSI) Conference

Conference Presentations

2025

LEE, H.-H. M., C. GASTON-BRETON

Mindful Decluttering: Navigating the path from reflection to conscious consumption

Society for Consumer Psychology (SCP)

ESCP Impact Papers

2025

RAHAJASON, R., H. GONZALEZ JIMENEZ, B. , G. VOYER, C. GASTON-BRETON

Simulated pasts, real desires: Strategic opportunities and ethical dilemmas of AI-generated nostalgia

ESCP Impact Papers, 2025-12-EN

Conference Presentations

2024

AHMAD, T., C. GASTON-BRETON

Revenue Operations: An integrative device in the B2B technology industry

Industrial Marketing Management Summit

Conference Presentations

2024

GASTON-BRETON, C., H.-H. M. LEE

Mindful consumption at the post purchase step

Association Française du Marketing (AFM)

Conference Presentations

2024

VOYER, B., G., R. RAHAJASON, H. GONZALEZ JIMENEZ, C. GASTON-BRETON

Beyond Adoption: Motivations to Continuous Chatbot Usage

Australian & New Zealand Marketing Academy Conference (ANZMAC)

ESCP Impact Papers

2024

CAÑIBANO, A., C. GASTON-BRETON

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

ESCP Impact Papers, 2024-42-EN

Media

2022

GASTON-BRETON, C

Consumers need means of escape and self-development

The Choice

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2025

Mapping Consumer Well-Being: Contextualization, Conceptualization and Classification using Topic modeling

Conference Presentations

2025

Six foundational pillars of RevOps

Conference Presentations

2025

Mindful Decluttering: Navigating the path from reflection to conscious consumption

ESCP Impact Papers

2025

Simulated pasts, real desires: Strategic opportunities and ethical dilemmas of AI-generated nostalgia

Conference Presentations

2024

Revenue Operations: An integrative device in the B2B technology industry

Conference Presentations

2024

Mindful consumption at the post purchase step

Conference Presentations

2024

Beyond Adoption: Motivations to Continuous Chatbot Usage

ESCP Impact Papers

2024

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

Media

2022

Consumers need means of escape and self-development

Media

2022

Here's how companies can truly improve employee well-being

Research and expertise

News & events

Events

Events