Display:
15 publications

Academic Articles

2025

HAENLEIN, M., P. A. BLYTHE, C. KULIS, A. P. MCGRAW, K. HEWETT, K. YOO, S. WOOD, V. MORWITZ, J. HUBER

Comments on AI and the advent of the cyborg behavioral scientist

JOURNAL OF CONSUMER PSYCHOLOGY, 35 (2), 316-328

Academic Articles

2025

HAENLEIN, M., R. B. WELDEN, K. HEWETT, K. SMITH, J. HULLAND

Quest for insights: Leveraging data from the video game ecosystem in marketing

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (4), 1135–1156

Academic Articles

2025

HAENLEIN, M., R. B. WELDEN, K. HEWETT, K. YOO, K. SMITH, K. PAUWELS, P. K. KANNAN, J. HULLAND

Leveling Up Retail: How Retailers and Brands thrive in the Video Game Eocsystem

JOURNAL OF RETAILING

Academic Articles

2025

HAENLEIN, M., K. YOO, K. HEWETT

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (3), 723–759

Academic Articles

2025

HAENLEIN, M., A. JACK

Measuring the long-term impact of business school research on academia, teaching, society and decision makers

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 42 (1), 1-12

Academic Articles

2025

HAENLEIN, M., O. BUCKLEY, R. ASHMAN

Leveraging Livestreaming to Enrich Influencer Marketing

CALIFORNIA MANAGEMENT REVIEW, 67 (2), 111–140

Academic Articles

2025

LIBAI, B., A. BABIC ROSARIO, M. BEICHERT, B. DONKERS, M. HAENLEIN, R. HOFSTETTER, P. K. KANNAN, R. VAN DER LANS, A. LANZ, H. A. LI, D. MAYZLIN, E. MULLER, D. SHAPIRA, J. YANG, L. ZANG

Influencer marketing unlocked: Understanding the value chains driving the creator economy

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (1), 4-28

Academic Articles

2025

HAENLEIN, M., S. STÄBLER

The unheard voice of marketing research: Breaking through to news and social media

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (1), 105 - 128

Case Studies

2025

HAENLEIN, M., E. OFEK, E. MULLER, R. B. WELDEN

Ecosystem Disruption: A multi-stakeholder view of disruptive innovation

Harvard Business School

Academic Articles

2024

HAENLEIN, M., A. KAPLAN

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

CALIFORNIA MANAGEMENT REVIEW, 66 (4), 5-22

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