Haenlein Michael | ESCP Business School

Michael Haenlein

Full Professor of Marketing

Department : Marketing
Campus : Paris

Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming. Michael is among the Top 20 most-cited researchers in marketing worldwide. He is an Associate Editor at the Journal of Marketing, the Journal of the Academy of Marketing Science (JAMS), and the International Journal of Research in Marketing (IJRM). He is equally on the Editorial Review Board of the California Management Review and the Advisory Board of the European Management Journal. Michael received best paper awards for his work published in Business Horizons and IJRM, as well as the Jan-Benedict Steenkamp Award for Long-term Impact in Marketing and the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing. Michael is the President-Elect of the Academic Council of the American Marketing Association (AMA) and the Vice President of Publications at the European Marketing Academy (EMAC). In 2026, he was co-chair of the AMA Winter Academic Conference in Madrid, the first AMA Conference organized outside of North America. He is equally part of the Scientific Advisory Board of Ferrandi Paris, France's most prestigious school focused on culinary arts, and of the French Federation of Haute Couture and Fashion, the body responsible for setting the dates and location of the French fashion weeks. Michael holds a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. As a consultant, he has collaborated with numerous international companies in various industries, including telecommunications, financial services, technology, and private equity. Linkedin

PUBLICATIONS

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15 publications

Academic Articles

2025

HAENLEIN, M., P. A. BLYTHE, C. KULIS, A. P. MCGRAW, K. HEWETT, K. YOO, S. WOOD, V. MORWITZ, J. HUBER

Comments on AI and the advent of the cyborg behavioral scientist

JOURNAL OF CONSUMER PSYCHOLOGY, 35 (2), 316-328

Academic Articles

2025

HAENLEIN, M., R. B. WELDEN, K. HEWETT, K. SMITH, J. HULLAND

Quest for insights: Leveraging data from the video game ecosystem in marketing

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (4), 1135–1156

Academic Articles

2025

HAENLEIN, M., R. B. WELDEN, K. HEWETT, K. YOO, K. SMITH, K. PAUWELS, P. K. KANNAN, J. HULLAND

Leveling Up Retail: How Retailers and Brands thrive in the Video Game Eocsystem

JOURNAL OF RETAILING

Academic Articles

2025

HAENLEIN, M., K. YOO, K. HEWETT

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (3), 723–759

Academic Articles

2025

HAENLEIN, M., A. JACK

Measuring the long-term impact of business school research on academia, teaching, society and decision makers

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 42 (1), 1-12

Academic Articles

2025

HAENLEIN, M., O. BUCKLEY, R. ASHMAN

Leveraging Livestreaming to Enrich Influencer Marketing

CALIFORNIA MANAGEMENT REVIEW, 67 (2), 111–140

Academic Articles

2025

LIBAI, B., A. BABIC ROSARIO, M. BEICHERT, B. DONKERS, M. HAENLEIN, R. HOFSTETTER, P. K. KANNAN, R. VAN DER LANS, A. LANZ, H. A. LI, D. MAYZLIN, E. MULLER, D. SHAPIRA, J. YANG, L. ZANG

Influencer marketing unlocked: Understanding the value chains driving the creator economy

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (1), 4-28

Academic Articles

2025

HAENLEIN, M., S. STÄBLER

The unheard voice of marketing research: Breaking through to news and social media

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 53 (1), 105 - 128

Case Studies

2025

HAENLEIN, M., E. OFEK, E. MULLER, R. B. WELDEN

Ecosystem Disruption: A multi-stakeholder view of disruptive innovation

Harvard Business School

Academic Articles

2024

HAENLEIN, M., A. KAPLAN

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

CALIFORNIA MANAGEMENT REVIEW, 66 (4), 5-22

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2025

Comments on AI and the advent of the cyborg behavioral scientist

Academic Articles

2025

Quest for insights: Leveraging data from the video game ecosystem in marketing

Academic Articles

2025

Leveling Up Retail: How Retailers and Brands thrive in the Video Game Eocsystem

Academic Articles

2025

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

Academic Articles

2025

Measuring the long-term impact of business school research on academia, teaching, society and decision makers

Academic Articles

2025

Leveraging Livestreaming to Enrich Influencer Marketing

Academic Articles

2025

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Academic Articles

2025

The unheard voice of marketing research: Breaking through to news and social media

Case Studies

2025

Ecosystem Disruption: A multi-stakeholder view of disruptive innovation

Academic Articles

2024

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

Research and expertise

News & events

Events

Events