Display:
15 publications

ESCP Impact Papers

2025

MAGGIONI, I

The psychology of fragile choices: consumer vulnerability in the age of generative AI

ESCP Impact Papers, 2025-27-EN

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

Academic Articles

2023

MAGGIONI, I., G. RANCATI

Neurophysiological responses to robot–human interactions in retail stores

JOURNAL OF SERVICES MARKETING, 37 (3), 261-275

ESCP Impact Papers

2023

DESMICHEL, P., I. MAGGIONI, S. VAFAINIA

Non-Fungible Tokens: Are they really so futile?

ESCP Impact Papers, 2023-10-EN

Academic Articles

2022

MAGGIONI, I., D. CORSARO

Sales Transformation: Conceptual Domain and Dimensions

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, 37(3), 686-703

Academic Articles

2022

MAGGIONI, I., D. CORSARO

The transformation of selling for value co-creation: Antecedents and boundary conditions

MARKETING THEORY, 22 (4), 563-600

Chapters

2022

SYDOW, A., I. MAGGIONI

The new rise of artisanship in Kenya: evidence from artisan entrepreneurs

In: In The Artisan Brand, Jon Mulholland, Alessandra Ricci, and Marta Massi Edward Elgar, 157-176

Academic Articles

2021

JEBARAJAKIRTHY, C., D. MANISH, I. MAGGIONI, S. SANDS, M. DHARMESTI, C. FERRARO

Understanding on-the-go consumption: A retail mix perspective

JOURNAL OF RETAILING AND CONSUMER SERVICES, 58

Academic Articles

2020

MAGGIONI, I., S. SANDS, C. FERRARO, J. PALLANT, J. PALLANT , L. SHEDD, D. TOJIB

Consumer cross-channel behaviour: is it always planned?

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 48 (12), 1357-1375

Chapters

2020

MAGGIONI, I.

Consumer-Retailer Identification Enhancing Consumer Well-Being

In: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, F. Musso, & E. Druica IGI Global

Research and expertise

Field of Expertise
Consumer Behaviour
Retailing
Luxury Marketing
Wellbeing
Research Centers
The Global Research Alliance In Luxury (GRAIL)
Transformative Research on AI for Companies, Individuals, and Society
Research Center on Well-Being (RCWB)
Sustainable Development Goals
/3.Good%20Health%20and%20Well-being /4.Quality%20Education /12.Responsible%20Consumption%20and%20Production /17.Partnerships%20for%20the%20Goals

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

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Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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2025 Certificate of Distinction in Innovation - ESCP Business School

2022 Best Paper in Track Award (Marketing Strategy, Branding and Brand Management) ANZMAC Conference 2022

2021 Italian Journal of Marketing Best Reviewer Award

2020 Best Paper Award Convergence Conference 2020

2020 Best Paper Award SIM Affiliate Workshop

2020 Digital Teaching Award ESCP Business School and Agora Student Association

2019 Innovation Award ESCP Business School

2014 EMJ Early Career Research Award

Research and expertise

Field of Expertise
Consumer Behaviour
Retailing
Luxury Marketing
Wellbeing
Research Centers
The Global Research Alliance In Luxury (GRAIL)
Transformative Research on AI for Companies, Individuals, and Society
Research Center on Well-Being (RCWB)
Sustainable Development Goals
/3.Good%20Health%20and%20Well-being /4.Quality%20Education /12.Responsible%20Consumption%20and%20Production /17.Partnerships%20for%20the%20Goals

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

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