Display:
15 publications

Academic Articles

2025

LAASCH, O., V. , M. LIMA

Epistemologizing and vibing with Cozza and Gherardi

MANAGEMENT LEARNING

Chapters

2025

LIMA, V., M.

Enactivism and the Rebel Creativity of Consumer Biohackers

In: The Power of Consumer Creativity, Marie Taillard, Chloe Preece Palgrave Macmillan, 165–187

Conference Presentations

2025

LEE, H.-H. M., L. BLASCO-ARCAS, V. , M. LIMA

Exploring ill-being and disengagement practices in extended reality experiences

Maastricht University

Conference Presentations

2025

LIMA, V., M., Z. KAMAL, G. MICHEL

How Immersion in virtual gaming worlds connects children to brands

Consumer Culture Theory Conference

Edited Special Issues

2025

TAKHAR, J., A. SCHNEIDER-KAMP, V. , M. LIMA, R. W. BELK

Revolutions and Transformations in Health Technology Markets: New Marketing Directions

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 43 (3)

ESCP Impact Papers

2025

LIMA, V., M

A Sociosemiotics Mapping of Consumer-AI Agent Interactions in Consumption Journeys

ESCP Impact Papers, 2025-29-EN

Chapters

2024

LIMA, V., M.

Biohacking and Bioethical Considerations for Marketing Communications Campaigns

In: Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, Alexander V. Laskin and Karen Freberg Routledge/Taylor & Francis

Chapters

2024

LIMA, V., M.

Researching Technological Posthuman Futures with Thought Experiments

In: Handbook of qualitative research methods in marketing, Russell Belk and Cele Otnes Edward Elgar

Conference Presentations

2024

BLASCO-ARCAS, L., V. , M. LIMA, H. -H. M. LEE

The role of extended realities in consumer well-being

University of Zaragoza

Conference Proceedings

2024

LIMA, V., M.

Arts-Based Research

Consumer Culture Theory Conference

Research and expertise

Field of Expertise
Consumer Culture Theory (CCT)
Artificial Intelligence (AI)
Human Enhancement Technologies (HET)
Robots
Cyborgs
Transhumanism
Research Centers
Transformative Research on AI for Companies, Individuals, and Society
Research Center on Well-Being (RCWB)
Institutes
ESCPTech Institute
Sustainable Development Goals
/3.Good%20Health%20and%20Well-being /9.Industry%2C%20Innovation%20and%20Infrastructure /12.Responsible%20Consumption%20and%20Production

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

Academy of Marketing Conference Collection 2023

2023

Journal of Marketing Management

"The Promethean Biohacker: on Consumer Biohacking as a Labour of Love" as one of the most relevant, innovative, and impactful papers published in the Journal of Marketing Management in 2022

Research and expertise

Field of Expertise
Consumer Culture Theory (CCT)
Artificial Intelligence (AI)
Human Enhancement Technologies (HET)
Robots
Cyborgs
Transhumanism
Research Centers
Transformative Research on AI for Companies, Individuals, and Society
Research Center on Well-Being (RCWB)
Institutes
ESCPTech Institute
Sustainable Development Goals
/3.Good%20Health%20and%20Well-being /9.Industry%2C%20Innovation%20and%20Infrastructure /12.Responsible%20Consumption%20and%20Production

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

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