Gao Yuting | ESCP Business School

Yuting Gao

Assistant Professor of Information Systems and Analytics

Department : Information & Operations Management
Campus : Madrid

Dr. Yuting GAO is a tenure-track Assistant Professor in the Department of Information & Operations Management, ESCP Business School, Madrid. Her research interest lies in human-computer interaction, human-AI interaction, and the economic and social impacts of the Internet. Her research methods include field/lab experiments, surveys, econometrics modelling, and machine learning. She has presented her research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Hawaii International Conference on System Sciences (HICSS), and the Workshop on Information Systems and Economics (WISE). Before joining ESCP, Yuting served as a Postdoctoral Fellow in AI Governance at AI Singapore, working on topics such as how to build trustworthy AI and how to develop users’ trust in AI. She received her Ph.D. in Information Systems and Analytics from the School of Computing, National University of Singapore. Prior to that, she received her Bachelor’s degree in Economics from the School of Economics and Management, Tsinghua University, China....

PUBLICATIONS

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15 publications

Conference Proceedings

2025

GAO, Y., J. HAHN

The Impact of ChatGPT on People’s Engagement with Online Advice Communities

Hawaii International Conference on System Sciences (HICSS)

Conference Proceedings

2025

GAO, Y., X. MIAO

Consumer Perceptions of Product Recommendations: The Role of AI and Social Networks

Pacific Asia Conference on Information Systems (PACIS)

Academic Articles

2024

GAO, Y., S. CHESTERMAN, J. HAHN, V. STICHER

The Evolution of AI Governance

IEEE COMPUTER

Conference Presentations

2024

GAO, Y.

Swipe for Mr. Right or Advertisement: An Investigation of Native Advertising on Dating Apps

Annual Pre-ICIS Workshop on HCI Research in MIS

Conference Proceedings

2024

GAO, Y., Z. JIANG

Unveiling Home Bias in Digital Philanthropy

China Association for Information Systems

Conference Proceedings

2023

GAO, Y., Z. JIANG, K. Y. GOH, H. CHEN

Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers

International Conference on Information Systems (ICIS)

Conference Proceedings

2022

GAO, Y., Z. JIANG

Compliments to Accomplishments: The Effect of Compliments by Digital Platforms on Consumer Behavior

Annual Pre-ICIS Workshop on HCI Research in MIS

Conference Proceedings

2021

GAO, Y., L. KAI, H. H. TEO

Ecosystem Bundling Promotion and Consumers’ Product Evaluation: Evidence from Amazon Devices

International Conference on Information Systems (ICIS)

Conference Proceedings

2017

GAO, Y., Z. JIANG

Social Identity and Information Privacy Preference

International Conference on Information Systems (ICIS)

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Conference Proceedings

2025

The Impact of ChatGPT on People’s Engagement with Online Advice Communities

Conference Proceedings

2025

Consumer Perceptions of Product Recommendations: The Role of AI and Social Networks

Academic Articles

2024

The Evolution of AI Governance

Conference Presentations

2024

Swipe for Mr. Right or Advertisement: An Investigation of Native Advertising on Dating Apps

Conference Proceedings

2024

Unveiling Home Bias in Digital Philanthropy

Conference Proceedings

2023

Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers

Conference Proceedings

2022

Compliments to Accomplishments: The Effect of Compliments by Digital Platforms on Consumer Behavior

Conference Proceedings

2021

Ecosystem Bundling Promotion and Consumers’ Product Evaluation: Evidence from Amazon Devices

Conference Proceedings

2017

Social Identity and Information Privacy Preference

Research and expertise

News & events

Events

Events