Chapter

2012

SCHMID, S., T. KOTULLA

To Standardize or to Adapt? A Comprehensive Review and Assessment of the Literature

in Markteintrittsstrategien: Dynamik und Komplexität., Zentes, J. (Ed.), Springer Gabler, vol. mir-Edition, pp. pp. 51-93, 2012

Paper presented in a Conference

2012

SCHMID, S., T. KOTULLA

To what Degree Should Firms Standardise or Adapt their Product Mix Strategies across Countries? New Empirical Results Based on the Strategic-Fit Approach

in 38th Annual Conference of the European International Business Academy, 2012, Brighton, United Kingdom

Paper presented in a Conference

2012

SCHMID, S., T. KOTULLA

To what Degree Should Firms Standardize or Adapt their Product Mix across Countries? New Empirical Results Based on the Strategic Fit Approach

in 2012 Annual Meeting of the Academy of International Business, 2012, Washington D.C., United States

Chapter

2012

SCHMID, S., T. KOTULLA, D. J. WURSTER

UniCredit dans les PECO: Une Question de Timing?

in Marketing International: Marchés - Cultures - Organisations., Prime, N. and Usunier, J.-C. (Eds.) Eds, Pearson, vol. Collection ECO GESTION, pp. pp. 289-292, 2012

Journal Article

2011

SCHMID, S., T. KOTULLA

50 Years of Research on International Standardization and Adaptation: From a Systematic Literature Analysis to a Theoretical Framework

INTERNATIONAL BUSINESS REVIEW, 2011, vol. Vol. 20, No. 5, pp. pp. 491-507

Paper presented in a Conference

2011

SCHMID, S., T. DAUTH

Does It Matter if Top Managers are International? Stock Market Reaction to Announcements of International Top Executive Appointments

in 37th Annual Conference of the European International Business Academy, 2011, Bucharest, Romania

Studies and Reports commissioned by Companies and Research Agencies

2011

SCHMID, S., P. GROSCHE, W. BERNHART, S. SCHOTT

Focus on Corporate Culture and Networks: How Automotive Companies Successfully Coordinate their Activities across Borders

2011

Chapter

2011

SCHMID, S., A. DANIEL

Headquarters-Subsidiary Relationships from a Social-Psychological Perspective: How Perception Gaps Concerning the Subsidiary's Role May Lead to Conflict

in Politics and Power in MNCs., Dörrenbächer, C. and Geppert, M. (Eds.) Eds, Cambridge University Press, pp. pp. 255-280, 2011

Chapter

2011

SCHMID, S., T. KOTULLA

Internationale Standardisierung und Differenzierung des Marketing: Ergebnisse einer metaanalytischen Untersuchung

in Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg., Mann, A. (Ed.), Gabler, pp. pp. 151-176, 2011

Edited Book / Textbook

2011

SCHMID, S.

Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften

Gabler, Wiesbaden, Germany, 2011

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