Display:
15 publications

Academic Articles

2016

ANDREANI, F., J. -C. ANDREANI

Comparison between qualitative and quantitative validity

JOURNAL OF MARKETING TRENDS, Volume 3 - Number 1, 65-72

Conference Presentations

2016

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, A. OLLIVIER

Le Mix-Communication des laboratoires pharmaceutiques revisité

International Marketing Trends Conference

Academic Articles

2014

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, C. FONS, B. BOEUF

Une approche protéiforme de la confiance du consommateur : Le cas des médicaments

DM - DECISIONS MARKETING, N°75 Juillet-Septembre, 79-94

Conference Presentations

2014

ANDREANI, F., J. -C. ANDREANI, J. ROKKA, J. -L. MOULINS

Digital marketing effects and synergy in IMC

International Marketing Trends Conference

Conference Presentations

2013

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, K. ERRAJAA, J. ROKKA

IMC, Les Modalités d’Utilisation de la Communication Intégrée

International Marketing Trends Conference

Chapters

2012

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS

Le Marketing de la diversité des clients

In: L'encyclopédie des diversités, Pr. Jean-Marie PERETTI EMS Editions, Chapitre 53, pp. 407-411

Conference Presentations

2011

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, B. BOEUF, J. DUBAC

Le Marketing de Diversité

International Marketing Trends Conference

Academic Articles

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF

Brand architecture: of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 1/4, 17-35

Academic Articles

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, B. BOEUF, G. BOUQUET

Of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 4, 17-37

Conference Presentations

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF, C. BRIN-MICHEL

Peut-on faire confiance au médicament?

International Marketing Trends Conference

Research and expertise

Field of Expertise
Market research
Healthcare marketing
Consumer goods marketing
Human resources marketing
Senior marketing
Sustainable Development Goals
/5.Gender%20Equality /9.Industry%2C%20Innovation%20and%20Infrastructure /12.Responsible%20Consumption%20and%20Production

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Financial Institutions and Corporate Finance

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