On 20th January 2021, GEA Sustainability ESCP, a cross-campus student association at ESCP Business School, organised the online event ‘More Masks Than Jellyfish’.
The discussion focused on the threats from and impact of the COVID-19 pandemic on marine life, especially ocean pollution caused by face masks, gloves and other coronavirus-related waste.
The consequences of producing billions of items of personal protective equipment to fight COVID-19 have been devastating: research found that the world risks having more masks than jellyfish in the oceans in the near future. In response to this disturbing news as well as photos and videos showing the evidence of far-reaching PPE marine pollution, French clean-up charity Opération Mer Propre is among those calling for action.
The GEA’s conference was moderated by professional windsurfer Federico Morisio, a brand ambassador for environmental organisation MareVivo. MareVivo has been dedicated to protecting the sea and its resources for 30 years. The guest speakers were Matthew Brkic of BCG, who presented the new project BSeaG; Mariagiovanna Giuliano of MareVivo; and João Fernandes from U-Mask.
Guest speakers provided the research background for discussion, and shared their knowledge and experience during the first half of the event. For the second part, 75 attendees from all six ESCP Campuses had the opportunity to exchange with each speaker directly in dedicated breakout rooms.
Matthew Brkic shared: “The young generations have three things that make you guys exceptional: you have a level of energy that you will never have again in your life, you have an incredible amount of ambition, and you have time.”
Mariagiovanna Giuliano and Federico Morisio advised: “There is a strong connection between the health of our seas and ours. If the seas are not healthy, we cannot live a healthy life on this planet. We need to start from small actions that do not revolutionise our lifestyle, but can be done constantly by each one of us and bring a big change.”
Guglielmo Marzetti, ESCP student, Project Leader and Head of GEA Sustainability ESCP at the Turin Campus said: "It was incredible to see so many students taking part in this event with interest and curiosity, highlighting the commitment that the younger generation has towards sustainability issues our world is facing. Having the opportunity to interact with prestigious guests like Marevivo, U-Mask and BCG has been an incredible professional experience which emphasises once again the added value of being part of GEA Sustainability ESCP.”
The event was organised in collaboration with JET ESCP, which supported GEA with access to their Zoom Premium account for a better conference experience, and with Beyond Business, who will share the recordings of the event on their platforms.
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