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Is it still possible to teach with the same teaching materials, management models and case studies? 

Faced with ecological change, and the growing uncertainty due to the spread of the Covid-19 pandemic, there is an urgent need to move away from utilitarian education, which is focused on financial profitability. More than just recipes and ready-to-think method, students seek to understand. They criticize, question themselves and question us.

To meet these challenges, we choose a detour through art. The history of artists of the past century testifies to their ability to overturn certainties and reinvent normality. 

From January 12 to 14, 2021, the Option E cohort of students from the ESCP Master in Management in partnership with Cottino Social Impact Campus will create works of art which reimagine the world in the context of Covid-19
To support them in their journey, they will follow the Improbable seminar, a 3-day training course based on the Art Thinking method. This method, designed by Sylvain Bureau, makes it possible to create the improbable with certainty.
Led by artists and ESCP professors, participants will have access to conferences, creative workshops and mentoring sessions. 

On January 14, the works will be presented and exhibited. Join us on zoom, from 6.30 to 8 p.m. (CET), and contribute to the dialogue and to the creation of these new worlds.  

Because ready-made solutions do not exist, because certainties are shaking, we must imagine the improbable.

JOIN THE EVENT: zoom.us/j/97422421696?pwd=QXFiS1JvM3BDUW8reDJEc3duMjhMdz09


Art Thinking

Art Thinking is a flexible method that makes creation accessible to as many people as possible; it is a hybrid of two disciplines, art and entrepreneurship, around 3 main phases – doing, criticizing and exhibiting – and 6 practices – giving, diverting, destroying, drifting, dialogue and disposition and that allows, not to do better what we already do, but to do otherwise to open up new possibilities for individuals and organizations" explains Professor Sylvain Bureau, aggregated of the Ecole Normale in economic sciences, doctor at Ecole Polytechnique and Scientific Director of the Jean-Baptiste Say Institut.

Professor Bureau designed Art Thinking: a method to create improbable with certainty. He teaches this method to managers, entrepreneurs and students with the Art Thinking Collective during the Improbable seminar at ESCP, the Ecole de Guerre, Centrale Supélec or School 42. He also trains facilitators in this method at Stanford, HEC Montréal, the University of Oulu in Finland and at Musashino Art University in Japan. Training is given in unique venues such as the Centre Pompidou, the Montreal Museum of Fine Arts and the Block House in Tokyo.


Organiser: ESCP Turin Campus

Online - Worldwide



Start date: 14/01/2021

Start time: 6:30 PM

End time: 8:00 PM