Maren Becker is Assistant Professor of Marketing and Research Methods at ESCP Business School, Berlin Campus. Her research focuses on econometric modelling of marketing decisions, particularly advertising and its effectiveness.

Maren’s work has been published in the Journal of Marketing, Journal of Marketing Research, and International Journal of Research in Marketing. Her research has also been featured in press outlets such as Die Zeit, Markenartikel, and Harvard Business Manager.

Before joining ESCP, Maren was an Assistant Professor at the Vrije Universiteit Amsterdam (VU). She obtained her doctoral degree at the University of Cologne, Germany, in 2017. Prior to her PhD, she worked as a Senior Analyst and Consultant for a large market research company. Maren also gained practical experience in several industries during various internships, such as at the Permanent Mission of Germany to the UN in New York and at an NGO in São Paulo. Additionally, she was a visiting scholar at the University of Texas at Dallas (UTD) in 2016.

Her publications appear in leading journals such as Journal of Marketing Research. She earned her PhD from the University of Cologne, Germany, and was a visiting scholar at the University of Texas at Dallas.

 

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