Jacob Frank | ESCP Business School

Frank Jacob

Full Professor of Marketing and Sales

Department : Marketing
Campus : Berlin

Professor Jacob has been Professor of Marketing at ESCP Business School (Berlin campus) since January 2002. In this role, he has undertaken teaching assignments across a wide range of regions, including Western Europe, Central and Eastern Europe, India, the Middle East, and Southeast Asia. He has extensive teaching experience in marketing at the undergraduate, graduate, postgraduate, doctoral, and executive education levels. In addition to his academic activities, he is actively engaged in business consulting.

Professor Jacob studied business administration at Saarland University (Universität des Saarlandes), where he earned the degree of Diplom-Kaufmann in 1989. During his studies, he spent an academic year as an exchange student at the University of Michigan, Ann Arbor (USA), from 1985 to 1986. In 1989, he began his doctoral studies while serving as an assistant lecturer at Freie Universität Berlin, where he developed a specialization in business-to-business marketing. He received his doctorate in 1994.

He subsequently continued his academic career at Freie Universität Berlin, completing his Habilitation (post-doctoral qualification to supervise research) in 2001 with a research focus on industrial business relationships. In the academic year 1997–1998, he further strengthened his international profile as a visiting professor at the University of Western Sydney, Australia.

Professor Jacob served as a program director at ESCP, overseeing collaborations with institutions in Eastern and Central Europe, the Executive MBA program, and the Master in International Sales Management. Since 2023, he has also held the position of dean at the ESCP Berlin campus.

PUBLICATIONS
AWARDS AND HONORS

Display:

15 publications

Academic Articles

2026

JACOB, F., H., N. BULAWA

The unfolding of conceivable practice trajectories as market-making opportunities

MARKETING THEORY, 26 (1), 49–76

Other Intellectual Contributions

2026

JACOB, F., H., F. RATTALINO

Karriere à la francaise

PERSONALWIRTSCHAFT, 03/04 2026, 58-59

Academic Articles

2024

JACOB, F., H., N. BULAWA, K. MASON

Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

JOURNAL OF BUSINESS RESEARCH, 185, December

Chapters

2023

JACOB, F., H., A. ROICK

Customer Success Management: Unearthing Dimensions of a Novel Job Category

In: Marketing und Innovation in disruptiven Zeiten, Kleinaltenkamp, Michael; Gabriel, Lorenz; Morgen, Julian; Ngyuen, Mi Springer Gabler, 347-362

Academic Articles

2022

HARTWIG, K. L., F. JACOB

Capturing marketing practices for harnessing value-in-use

JOURNAL OF MARKETING THEORY AND PRACTICE, 30(2), 137-153

Academic Articles

2022

JACOB, F., H., K. L. HARTWIG

A value-in-use oriented sales approach for digital services of technology companies

MARKETING ZFP - JOURNAL OF RESEARCH AND MANAGEMENT, 44(2), 24-43

Academic Articles

2022

BULAWA, N., F. JACOB

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

ELECTRONIC MARKETS, 32(4), 153-165

Chapters

2022

JACOB, F., T. AICHNER

Customer Participation and Commodity Marketing

In: Commodity Marketing, Enke, Margit; Geigenmüller, Anja, Leischnig, Alexander (eds.) Springer International Publishing

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190

Academic Articles

2021

HARTWIG, K. L., L. VON SALDERN, F. JACOB

The journey from goods-dominant logic to service-dominant logic

INDUSTRIAL MARKETING MANAGEMENT, 95, 85-98

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Webinar: Your Admissions Guide to the Berlin Master Programmes

01 Apr 2026
02.30 pm - 03.30 pm

2015

Recognition for continuous research contributions to the field of mobile marketing

The International Marketing Trends Conference

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Webinar: Your Admissions Guide to the Berlin Master Programmes

01 Apr 2026
02.30 pm - 03.30 pm

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Academic Articles

2026

The unfolding of conceivable practice trajectories as market-making opportunities

Other Intellectual Contributions

2026

Karriere à la francaise

Academic Articles

2024

Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

Chapters

2023

Customer Success Management: Unearthing Dimensions of a Novel Job Category

Academic Articles

2022

Capturing marketing practices for harnessing value-in-use

Academic Articles

2022

A value-in-use oriented sales approach for digital services of technology companies

Academic Articles

2022

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

Chapters

2022

Customer Participation and Commodity Marketing

Academic Articles

2021

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

Academic Articles

2021

The journey from goods-dominant logic to service-dominant logic

Research and expertise

News & events

Events

Events

Marketing Trends Award

2015

The International Marketing Trends Conference

Research and expertise

News & events

Events

Events