Research Publications

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13016 publications

Journal Article

2008

ANDREANI, F., J. -C. ANDREANI, G. BOUQUET, J. -L. MOULINS

Comunicazione dei prodotti di marche e cittadinanza. Approccio esplorativo della comunicazione citoyenneComunicazione dei prodotti di marche e cittadinanza. Approccio esplorativo della comunicazione citoyenne, MICRO E MACRO MARKETING, pp. 175-192

MICRO E MACRO MARKETING, 2008, vol. 2 / Agosto, pp. 175-192

Paper presented in a Conference

2008

OBADIA, C., N. PRIME, I. VIDA

Conceptualization and Measurement of Psychic Distance: the Case of Exporters in Slovenia

in Proceedings of the 8th Annual Conference of the European Academy of Management (EURAM), 2008, Ljubljana

Published Case Study

2008

DESHPANDE, R., G. HERRERO, E. REFICCO

Concha y Toro

2008, Harvard Business School, Boston, MA, United States

Journal Article

2008

LAULUSA, L.

Confucianism and its implications for industrial relations in China

JOURNAL OF MANAGEMENT SPIRITUALITY AND RELIGION, December 2008, pp. pp .385-403 10p.

Paper presented in a Conference

2008

MINBAEVA, D., M. MURATBEKOVA-TOURON

Conquering KazOil: The Experience of Canadian and Chinese Acquisitions

in Proceedings of the European International Business Academy, 2008, Tallin, Estonia

Paper presented in a Conference

2008

MINBAEVA, D., M. MURATBEKOVA-TOURON

Conquering KazOil: The Experience of Canadian and Chinese Acquisitions

in Proceedings of the 8th Annual Conference of the European Academy of Management (EURAM), 2008, Ljubljana, Slovenia

Paper presented in a Conference

2008

KAPLAN, A. M., M. HAENLEIN

Consumer use and business potential of virtual hyperrealities: A qualitative analysis of Second Life

in 'Marketing Landscapes: A Pause for Thought', Proceedings of the 37th EMAC Conference, 2008, Brighton, United Kingdom

Paper presented in a Conference

2008

KAPLAN, A. M., M. HAENLEIN

Consumers, companies and virtual social worlds: A qualitative analysis of Second Life

in Proceedings of the Association for Consumer Research Conference, 2008, San Francisco, United States

PhD Dissertation

2008

THOMAS, P.

Contribution à la détection du risque de défaillance des sociétés françaises par l?analyse de leur publicité financière

2008, CNAM, Paris, France

Journal Article

2008

CARBONE, V., C. BLANQUART, M. DRIAD, T. ZEROUAL

Contribution des TIC à la durabilité des organisations logistiques et de transport

in TIC et développement durable : opportunités ou menaces ? Orientations et perpectives de recherche., NETCOM, 2008, pp. pp. 283-292 10 p.

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