Research Publications

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13008 publications

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Bandwagon, Snob and Veblen Effects in Luxury Consumption

in Proceedings of the Association for Consumer Research Conference, 2010, Jacksonville

Paper presented in a Conference

2010

MISSIRILLIAN, O., C. PARDO, P. PORTIER, R. SALLE

Barriers to KSM (Key Supplier Management) implementation: When imitating KAM (Key Account Management) is not a solution

in Barriers to KSM (Key Supplier Management) implementation: When imitating KAM (Key Account Management) is not a solution, 2010

Chapter

2010

FESTING, M., C. JONCZYK, F. ALEXANDRE-BAILLY

Becoming and being a leader: Career paths and leadership in Germany and France

in Handbook of top management teams., BOURNOIS F., DUVAL-HAMEL J., ROUSILLON S., SCARINGELLA J.-L. (eds), Palgrave Macmillan, pp. pp. 242-249 , 2010

Journal Article

2010

SCHMIDT, M., S. SCHREIBER

Begleichung finanzieller Verbindlichkeiten durch Eigenkapitalinstrumente nach IFRS - Darstellung und kritische Würdigung der Interpretation IFRIC 19

WIRTSCHAFTSPRUFUNG (DIE), 2010, vol. 63, Issue 12, pp. pp. 637-644 8 p.

Journal Article

2010

SCAGNELLI, S. D.

Behavioural models of Italian ethical certified entities, a research study

ECONOMIA AZIENDALE 2000 WEB, 2010

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Between the Mass and the Class: Antecedents of the 'Bandwagon' Luxury Consumption Behaviour

in Proceedings of the Global Marketing Conference, Tokyo, Japan, 2010, Tokyo

Journal Article

2010

RODRIGUEZ, C.

Biofuels in Spain : Market penetration analysis and competitiveness

RENEWABLE AND SUSTAINABLE ENERGY REVIEWS, 2010, vol. 14, pp. 3076-3083

Journal Article

2010

SCHMELTER, R., R. MAUER, C. BORSCH, M. BRETTEL

Boosting Corporate Entrepreneurship through HRM: Evidence from German SMEs

HUMAN RESOURCE MANAGEMENT, 2010, vol. Vol. 49, Issue 4, pp. pp. 715-741 (27 p.)

Journal Article

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF

Brand architecture: of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 2010, vol. 1/4, pp. 17-35

Paper presented in a Conference

2010

ULRICH, I., E. TISSIER-DESBORDES, P. L. DUBOIS

Brand gender and its dimensions

in Proceedings of the European Association for Consumer Research Conference, Royal Holloway, 2010, London

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