Research Publications

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12932 publications

Book

2018

PRIME, N., J. -C. USUNIER

Marketing international

Pearson, 2018

Chapter

2018

SCHMID, S., A. GOMBERT

McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

in Strategies of Internationalization: Cases on Strategy Formulation and Implementation., Schmid, S. (Ed.), Springer International Publishing, pp. pp. 155-171, 2018

TV Appearance

2018

DESLANDES, G.

Médiarchie : information ou manipulation?

Xerfi canal, 2018

Guest Speaker in a Research Seminar

2018

CHAMAKIOTIS, P.

MedicineAfrica: Enhancing Commitment and Creating Value

Centre for Information Management, School of Business and Economics. 2018, Loughborough, United Kingdom

Conference Proceedings

2018

CHAMAKIOTIS, P., N. PANTELI

Members’ Commitment in Online Health Communities: The case of MedicineAfrica

in Beyond Digitalization—Facets of Socio-Technical Change, European Conference on Information Systems (ECIS), 2018, Portsmouth, United Kingdom

Book

2018

LEON, E., C. DEJOUX

Métamorphose des managers à l'ère du numérique et de l'intelligence artificielle

Pearson, 2018

Conference Proceedings

2018

VOYER, B., M. LEBAN

Millenial Micro-Celebrities Personal Branding Strategies on Instagram

in ANZMAC Annual Conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

Paper presented in a Conference

2018

LEBAN, M., B. VOYER

Millionaires and geo-tags: investigating millennials’ display of experiential luxury on instagram

in 2018 Global Marketing Conference, 2018, Tokyo, Japan

Paper presented in a Conference

2018

VOYER, B., H. KIM, C. GIRARD

More can be Less and Less can be More: A Mixed Methods Approach to Understanding Brand Prominence

in Luxury The Mystique of Luxury Brand Conference, 2018, Singapore, Singapore

Conference Proceedings

2018

AVGOUSTAKI, A., H. T. W. FRANKORT

Motivation-enhancing human resource practices and the dynamics of organizational performance

in Improving Lives, Academy of Management (AOM), 2018, Chicago, United States

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