Research Publications

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12915 publications

Published Case Study

2020

FORTERRE, D., R. PELTIER

CNP ASsurances et le renouvellement de son parc automobile : Stop and Start

2020, CCMP, France

Chapter

2020

JACOB, F., K. L. HARTWIG, N. BULAWA

Co-creation und Wertorientierung im Verkauf

in Perspektiven des Dienstleistungsmanagement., Roth, Stefan; Horbel, Chris; Popp, Bastian Eds, Gabler Verlag / Springer Fachmedien, 2020

Conference Proceedings

2020

ALFES, K., A. AVGOUSTAKI, N. FÜRSTENBERG, A. RITZ, V. TRAN

Collective Perceptions of HR Practices and the Implications for Team Well-Being and Performance

in Broadening our Sight, Academy of Management (AOM), 2020, Virtual, United States

TV Appearance

2020

LAULUSA, L.

Comment le coronavirus va bousculer la sélection des grandes écoles

BFM Business, 2020

Contribution on blogs and Social Networks

2020

DE GEUSER, F.

Comment ne rien apprendre de la crise: l'advocacy trap

2020, Xerfi canal

Journal Article

2020

BECKER, M., N. BRUCE, W. REINARTZ

Communicating Brands in Television Advertising

JOURNAL OF MARKETING RESEARCH, 2020, vol. 57 (2), pp. 236-56

TV Appearance

2020

VOYER, B., G.

COMPARISON CULTURE: Is it damaging our health?

TRT World, 2020

Journal Article

2020

ABRIL, C., J. SANCHEZ, M. HAENLEIN

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2020, vol. 48(2), pp. 270–287

Other contribution

2020

LEON, E.

Comprendres les mutations du travail d'aujourd'hui pour anticiper demain

2020, FNEGE Medias, France

Guest Speaker in a Conference

2020

FEL, F.

Conférence Achats 2020

2020, procure.ch, Lausanne, Switzerland

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