Research Publications

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13036 publications

Journal Article

1994

KOSCHAT, M., D. J. SABAVALA

The Effects of Advertising on Local Telephone Usage: Explanatory Analysis and Response Modeling

MARKETING SCIENCE, 1994, vol. 12 (4), pp. 374-391

Research Monograph (Working papers)

1994

GOUGEON, P.

The investment strategy of insurance companies : equity investment and risk bearing

Document de travail, no. 8-9 décembre, n°94-127, 1994

Paper presented in a Conference

1994

TISSIER-DESBORDES, E., M. DUPUIS

Trade Marketing : un concept à clarifier. Mode ou nouvelle approche des relations producteurs/distributeurs ?

in Actes du 3e Séminaire International en Management des Activités de Service, 1994, La Londe-Les Maures

Paper presented in a Conference

1994

TISSIER-DESBORDES, E., M. DUPUIS

Trade Marketing and Partnering: a European approach

in Actes du Congrès de l'ACRA, 1994, Richmond

Journal Article

1994

DUPUIS, M., E. TISSIER-DESBORDES

Trade Marketing. Mode ou nouvelle approche des relations producteurs/distributeurs ?

DM - DECISIONS MARKETING, May 1994, pp. pp 45-57 13 p

Debate; Point of view; Editorial,…

1994

GALAMBAUD, B.

Un chemin de progrès et la fin de la logique des territoire

1994, RELATIONS INDUSTRIELLES

Book

1994

GALAMBAUD, B.

Une Nouvelle configuration humaine de l'entreprise : le social désemparé

ESF, Paris, France, 1994

Paper presented in a Conference

1994

JALLAT, F.

Vers une approche globale du design dans les sociétés de services : application au secteur financier

in Actes du 6e Forum International du Design Management Institute, 1994, Paris, France

Journal Article

1993

HARPER, J., G. NAULLEAU

A comparison of British and French management cultures: Some implications for management development pratices in each country

MANAGEMENT EDUCATION AND DEVELOPMENT, 1993, vol. Vol. 24, Issue 1, pp. pp. 14-25 12 p.

Chapter

1993

GETZ, I., N. AHITUV

A Semiotics Approach for Evaluating DSS

in Executive and Decision Support Systems., GRAY P. (ed.), Prentice Hall, pp. pp 98-106 8 p, 1993

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