Research Publications

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13036 publications

Journal Article

1994

COLLA, E.

Lo sviluppo del discount grocery in Spagna e il caso Dia

TRADE MARKETING, 1994, vol. 12, pp. 79-93

Journal Article

1994

COLLA, E.

Lo sviluppo dell’hard discount in Francia : introduzione della formula e reazioni competitive

COMMERCIO, 1994, vol. 51, pp. 53-73

Journal Article

1994

COLLA, E.

L’espansione del discount tedesco e le reazioni delle imprese nazionali in Austria , Belgio, Olanda e Danimarca 

TRADE MARKETING, 1994, vol. 11, pp. 99-121

Published Case Study

1994

ROUACH, D.

Marketing et investissement en Europe Centrale : Danone face a Wolla

1994, Centrale de Cas et de Médias Pédagogiques, France

Paper presented in a Conference

1994

MACE, S., J.-P. INDJEHAGOPIAN

Mesures d'impact de promotion des ventes

in Actes du Congrès de l'Association Française du Marketing, 1994, Paris, France

Journal Article

1994

INDJEHAGOPIAN, J.-P., S. MACE

Mesures d'impact de promotion des ventes : description et comparaison de trois méthodes

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 1994, vol. vol. 9, issue 4, pp. pp 53-79 27 p

Paper presented in a Conference

1994

COLLIN, B., P. GLOBOKAR

Multinational companies in the changing socio-political environment of Slovenia between 1988 and 1993: The perspective of local management

in Proceedings of the SASE 6th International Conference, 1994, Paris, France

Research Monograph (Working papers)

1994

THIBIERGE, C.

Normes et pratiques de comptabilisation des éléments incorporels en Europe

Cahier de Recherche, no. n°94-05, 1994

Journal Article

1994

LEBLANC, F., J. PERRIN, J. SCHMITT

Numerical modeling of the optical properties of a-Si:H based pin solar cells deposited on a rough transparent conductive oxide

JOURNAL OF APPLIED PHYSICS, 1994

Research Monograph (Working papers)

1994

SCHMID, S.

Orthodoxer Positivismus und Symbolismus im Internationalen Management: Eine kritische Reflexion situativer und interpretativer Ansätze

Catholic University of Eichstätt-Ingolstadt Working Paper, no. No. 49, 1994

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