Research Publications

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13036 publications

Textbook

1995

GREGORY, P., J.-M. AURIFEILLE, G. CLIQUET, J. BON

Techniques marketing

1995, Gestion, Paris, France

Conference Proceedings

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in competitive situation 

in 8th EAERCD International Conference on Research in the Distributive Trades, Universite Bocconi, 1995, Milan, Italy

Journal Article

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in the competitive situation 

EUROPEAN RETAIL DIGEST, 1995, vol. 9, pp. 22-26

Chapter

1995

MIKOL, A.

The History of Financial Reporting in France

in European Financial Reporting., WALTON P. (ed.), Academic Press, pp. pp 91-122 32 p, 1995

Journal Article

1995

ROUACH, D.

The Korean TGV deal high-lights the risks in technology transfers

TRENDS - EAP, February 1995, pp. pp 24-29 6p

Journal Article

1995

DELVAILLE, P., S. MCLEAY, S. ARCHER

The Measurement of Harmonisation and the Comparability of Financial Statement Items: Within-Country and Between-Country Effects

ACCOUNTING AND BUSINESS RESEARCH, Spring 1995, pp. pp 67-80 14 p

Paper presented in a Conference

1995

CHANGEUR, S., J.-L. CHANDON

The product-territory : a study of brand cognitive boundaries

in Proceedings of the 1st International Research Seminar on Marketing Communications and Consumer Behavior, 1995, La Londe-les-Maures

Journal Article

1995

NAULLEAU, G.

The training needs of managers assigned to international partnerships

TRENDS - EAP, February 1995, pp. pp 14-16 3p

Journal Article

1995

SERFLING, K., U. PAPE

Theoretische Grundlagen und traditionelle Verfahren der Unternehmensbewertung

WISU : DAS WIRTSCHAFTSSTUDIUM, 1995, vol. 24. Jg., pp. S. 808-820 13 S.

Chapter

1995

MERCADO, S.

Towards A New Understanding of International Trade Policies

in Boundaries in Question: New Directions in International Relations., MACMILLAN J., LINKLATER A. (Eds.) Eds, Pinter, pp. pp. 107-127 (21 p.), 1995