Research Publications

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13036 publications

Research Monograph (Working papers)

1995

BANCEL, F.

Les Stratégies de Banque-industrie

Cahier de Recherche, no. 95-126, 1995

Published Case Study

1995

ROUACH, D.

Les transferts de know how internationaux dans le cadre de la franchise Mc Donald's à Prague

1995, Centrale de Cas et de Médias Pédagogiques, France

Paper presented in a Conference

1995

KAHALE, N., C. G. PLAXTON, T. SUEL, E. SZEMEREDI, F. THOMSON LEIGHTON

Lower Bounds for Sorting Networks

in Proceedings of the 27th annual ACM symposium on theory of computing, 1995, Las Vegas, United States

Book

1995

GABILLIET, P., P. GENDERS

Manuel d'auto-management

Marabout, Paris, France, 1995

Chapter

1995

BADOT, O., B. COVA

Marketing Theory and Practice in a Postmodern Era

in Marketing: Theory and Practice, Baker., BAKER M. (ed.), Macmillan, pp. pp. 416-431 16 p., 1995

Journal Article

1995

KOSCHAT, M., D. J. SABAVALA

Measuring Immediate Response to Advertising: What You See May Not Be What You Get

JAR JOURNAL OF ADVERTISING RESEARCH, 1995, vol. 35 (3), pp. 25-35

Journal Article

1995

BOYSSON, I. D.

Mercury, l'enfant terrible de la banque Warburg

ENJEUX LES ECHOS, May 1995, vol. n° 103, pp. pp 80-81 2 p

Paper presented in a Conference

1995

VASQUEZ-BRONFMAN, S.

Méthodes d'analyse de réseaux de communication dans les entreprises étendues

in Actes du 2e Colloque de l'Association Information et Management, Facultés Notre-Dame de la Paix, 1995, Namur

Paper presented in a Conference

1995

MACE, S., J.-P. INDJEHAGOPIAN

Modelling of the impact of the arrival of a new means of transport which is a rival for the plane

in Actes de la Conférence ORTRA-EURO XIV, 1995, Jérusalem

Paper presented in a Conference

1995

HEILBRUNN, B.

My brand the Hero: A semiotic analysis of the Consumer-Brand relationship

in Proceedings of the Annual conference of EMAC, 1995, Paris, France

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