Research Publications

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13031 publications

Conference Proceedings

1998

PETITIMBERT, J. -P.

Managing a Portfolio of Brands, a Semiotic Approach to Multibrand Policies

in Procedings of Adding transparency to brand management, ESOMAR, 1998, Amsterdam, Netherlands

Book

1998

GUPTA, J., P. GOUGEON

Managing joint ventures

Eska, Paris, France, 1998

Journal Article

1998

JALLAT, F.

Managing people in the development of new services: put the customer first

SCIENZA E BUSINESS, 1998, pp. pp 78-85 8 p

Journal Article

1998

COMBE, N.

Mariette, la reinette. Un autre visage de la maternité

CAHIERS ALBERT COHEN, 1998, vol. 8, pp. 37-60

Paper presented in a Conference

1998

JALLAT, F.

Marketing in a culturally diverse environment

in Proceedings of the 24th Annual Conference, European International Business Academy, 1998, Jérusalem

Chapter

1998

JACOB, F., M. KLEINALTENKAMP

Marktdynamik und Marketingforschung im Business-to-Business-Bereich

in Probleme und Trends in der Marketingforschung., ERICHSON B., HILDEBRANDT L. (Eds.) Eds, Schäffer-Poeschel, pp. 235-259 , 1998

Paper presented in a Conference

1998

TISSIER-DESBORDES, E., A. J. KIMMEL

Masculinity, self-concept, and consumption

in Proceedings of the 27th European Marketing Academy Conference (EMAC), Track 6, Consumer Behavior, 1998, Stockholm

Journal Article

1998

LADO COUSTE, N., A. MAYDEU-OLIVARES, ALBERT, J. RIVERA

Measuring market orientation in several populations: a structural equations Model

EUROPEAN JOURNAL OF MARKETING, 1998, pp. pp.23-39 17p.

Journal Article

1998

MENDOZA, C.

Mettre en place des tableaux de bord de gestion.

RF COMPTABLE / LA REVUE FIDUCIAIRE, July 1998, vol. n° 242, pp. pp 35-62 28p

Paper presented in a Conference

1998

MACE, S., J.-P. INDJEHAGOPIAN

Mobile Telephone Traffic Forecasts

in Actes de l' International Symposium on Forecasting, 1998, Edimbourg

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