Research Publications

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13030 publications

Paper presented in a Conference

2000

CHANGEUR, S., D. MERUNKA

The impact of brand associations on branded products' performance

in Proceedings of the Winter Educators' Conference of the American Marketing Association, 2000, San Antonio

Paper presented in a Conference

2000

HAHN, C., P. DASSONVILLE

The Multimedia Tool: a Transitional Medium between the Mathematician's Culture and the Professional's Culture in Teaching PCA in a Business School

in Proceedings of the 51st Conference Proceedings of the 51st Conference of the International Commission (CIEAEM), 2000, Chichester

Paper presented in a Conference

2000

COLLIN, B., J.-F. DELPLANCKE, P. RAIMOND

The Process of internationalisation in European firms: A specific european research approach?

in MOC, 2000, Barcelona, Spain

Paper presented in a Conference

2000

COLLIN, B., J.-F. DELPLANCKE, P. RAIMOND

The process of internationalisation in European firms: A specific research approach

in Proceedings of the 7th Workshop, EIASM, MOC, 2000, Barcelona, Spain

Paper presented in a Conference

2000

ROUACH, D.

The Ten Commandments of CI Management in the Net-economy: what matters most for companies whom use CI as a new core Competency

in Proceedings of the 5th Annual European Conference and exhibit 'Competitive Advantage: how to get it and maintain it' , Society of Competitive Intelligence Professionals, 2000, London

Paper presented in a Conference

2000

HAHN, C., P. DASSONVILLE

The Use of a Multimedia Tool in Teaching Factor Analysis to Business School Students. Is there a Statistical Significant Improvement ?

in Bulletin de l'International Association for Statistics Education, Proceedings of the 9th International Conference on Multimedia and Expo (ICME), 2000, Tokyo

Paper presented in a Conference

2000

DELPLANCKE, J.-F., B. COLLIN, P. RAIMOND

The use of metaphor - Another approach to management research

in Proceedings of the 7th Workshop of the European Institute for Advanced Studies in Management (EIASM), 2000, Barcelona, Spain

Paper presented in a Conference

2000

BADOT, O.

Théâtralisation et réenchantement, l'exemple de la distribution nord-américaine

in Actes de la Journée d'Étude du CERIDICE, ESCP-EAP, 2000, Paris, France

Journal Article

2000

PAPE, U.

Theoretische Grundlagen und praktische Umsetzung wertorientierter Unternehmensführung

BETRIEBS-BERATER, 2000, vol. 55. Jg., Heft 14, pp. S. 711-717 6 S.

Paper presented in a Conference

2000

FABIANI, P., Y. MEILLER

Théorie des jeux et planification pour le dilemme perception-action

in Actes de la Conférence RFIA, 2000, Paris, France

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