Research Publications

Display :
13028 publications

Published Case Study

2002

LAPOULE, P.

Evian et le Carrousel du Louvre

2002, CCMP, Paris, France

Paper presented in a Conference

2002

MACE, S., E. TISSIER-DESBORDES

Explaining shelf shopping time

in Proceedings of the 31st EMAC European Marketing Academy Conference (EMAC), 2002, Braga

Paper presented in a Conference

2002

TISSIER-DESBORDES, E., S. MACE

Explaining shelf shopping time

in Proceedings of the 31st European Marketing Academy Conference (EMAC) Conference, 2002, Braga

Paper presented in a Conference

2002

MOTTIS, N., P. ZARLOWSKI

Faire des dirigeants des actionnaires, pour quelle efficacité ? Une expérimentation sur l'impact des systèmes d'incitation sur la création de valeur actionnariale

in Actes du 23ème Congrès Annuel de l'Association Francophone de Comptabilité (AFC), 2002, Toulouse, France

Paper presented in a Conference

2002

BOUDES, T.

Faut-il demander des contes au management stratégique ? La dimension narrative de la stratégie d'entreprise

in Actes de la 11e Conférence Internationale de l'Association Internationale de Management Stratégique, ESCP-EAP, 2002, Paris, France

Paper presented in a Conference

2002

TISSIER-DESBORDES, E., D. MANCEAU

Female Nudity in Advertising: What Do French Women Think?

in Proceedings of the 6th International Conference on Gender, Marketing and Consumer Behavior, Association for Consumer Research, 2002, Dublin

Published Case Study

2002

AUSTIN, J., E. REFICCO

Forest Stewardship Council

2002, Harvard Business School, Boston, MA, United States

Journal Article

2002

MEDINA, A.

Formalisme et consentement dans le contrat de cautionnement : évolution de la jurisprudence

CAHIER DROIT DES AFFAIRES, 2002, pp. pp 2787-2794 8 p

Journal Article

2002

JACOB, F., M. KLEINALTENKAMP

German approaches to business-to-business marketing theory. Origins and structure

JOURNAL OF BUSINESS RESEARCH, February 2002, vol. 55(2), pp. 149-155

Book

2002

JACOB, F.

Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

Gabler, Wiesbaden, Germany, 2002

View more results

Search faculty publication