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Chapter

2002

PRIME, N.

Cultural Unity within Diversity: Universal Dimensions of Value Orientations and their Application to Cross-Cultural Marketing

in Cross-Cultural Marketing., NWANKWO S., RUGIMBANA R. (eds), International Thomson Business Press, pp. 3-24, 2002

Chapter

2002

LOBO, R., A. GARCIA

Currículos oficiais e currículos praticados: a diversidade vai à escola?

in Redes culturais, diversidades e educação., Inês Barbosa de Oliveira, Paulo Sgarbi Eds, O sentido da escola, 2002

Paper presented in a Conference

2002

JACOB, F., G. GUTH

Customer Integration Competence - Conceptualization, Operationalization, and Impact

in Proceedings of ICRM 2002, Universität Kaiserslautern, 2002, Germany

Chapter

2002

SCHMID, S., M. GOUTHIER

Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View

in Proceedings of the 10th International Colloquium in Relationship Marketing., Bliemel, F., Eggert, A. and Fassott, G. (Eds.) Eds, University of Kaiserslautern, vol. September/October, chap. Vol. 1, pp. pp. 351-371, 2002

Paper presented in a Conference

2002

ALEXANDRE-BAILLY, F.

De l'autonomie proscrite à l'autonomie prescrite

in Actes du Congrès de l'ASAC, 2002, Winnipeg

Journal Article

2002

ARNAUD, G.

Developing In-Company Research : a French Review of Observation Strategies

MANAGEMENT DECISION, 2002, vol. 40(2), pp. 101-115

Journal Article

2002

ARNAUD, G.

Dévoiler le discours inconscient de l'organisation

REVUE SCIENCES DE GESTION, 2002, vol. 34, pp. 131-155

Journal Article

2002

SCHMID, S.

Die Internationalisierung von Unternehmungen aus der Perspektive der Uppsala-Schule

WIRTSCHAFTSWISSENSCHAFTLICHES STUDIUM, 2002, vol. Vol. 31, No. 7, pp. pp. 387-392

Paper presented in a Conference

2002

MAHNKE, V., M. VENZIN, B. DURISIN

Do characteristics of digital goods influence entry mode and speed during international expansions? The case of Yahoo!

in « Old Barriers Crumbling, New Barriers Rising », Proceedings of the 22nd International Conference of the Strategic Management Society, 2002, Paris, France

Paper presented in a Conference

2002

PLIHON, D., J.-P. PONSSARD, P. ZARLOWSKI

Do corporate government models converge or align? A discussion of the convergence hypothesis between shareholder and stakeholder models

in Proceedings of the 5th World Conference of The International Federation of Scholarly Associations of Management (IFSAM), 2002, Gold Coast

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