Research Publications

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13028 publications

Journal Article

2004

KAYNAK, E., F. JALLAT

Marketing in Western Europe

JOURNAL OF EUROMARKETING, 2004, vol. Vol. 14, n° 1/2, pp. pp. 1-14 14 p.

Textbook

2004

PRIME, N., J.-C. USUNIER

Marketing international

2004, Gestion, Paris, France

Book

2004

PRIME, N., J.-C. USUNIER

Marketing international

Vuibert Gestion, 2004

Edited Book / Textbook

2004

E. KAYNAK, F. JALLAT

Marketing issues in Western Europe

International Business Press, Binghamton [New York], United States, 2004

Paper presented in a Conference

2004

BADOT, O.

Marketing méditérranéen et marketing postmoderne : un oxymore ?

in Actes de la Journée d'Etude `Marketing Méditérranéen, Marketing Postmoderne : Identités et Différences', Euromed Marseille, 2004, Marseille

Journal Article

2004

LADO COUSTE, N., E. MARTINEZ-ROS, A. VALENZUELA

Marketing Strategy as an explanatory variable of market selection: A simultanerous modeling approach

INTERNATIONAL MARKETING REVIEW, 2004, pp. pp 573-597 25 p.

Published Case Study

2004

NAULLEAU, G., E. ZILBERBERG

Méthode des cas : comment concilier pédagogie et TIC ?

2004, Centrale de Cas et de Médias Pédagogiques, France

Chapter

2004

HEILBRUNN, B.

Métis ou les ruses de la marque

in Percussions à partir de l'oeuvre de François Julien., CHARTIER P., MARCHAISSE T. (eds), PUF, 2004

Studies and Reports commissioned by Companies and Research Agencies

2004

BADOT, O., S. FEHRI, I. LANDREVILLE

Modélisation des politiques de marques de distributeur dans la grande distribution occidentale : l'étude de 8 cas

2004

Paper presented in a Conference

2004

JALLAT, F., F. ANCARANI

Multichannel Pricing on the Internet: A Comparison of Price Levels and Price Dispersion for Bricks-and-Clicks, Pure Play and Multichannel Retailers

in Proceedings of the 33rd International Conference, European Marketing Academy, 2004, Murcia

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