Research Publications

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12991 publications

Journal Article

1995

KOSCHAT, M., D. J. SABAVALA

Measuring Immediate Response to Advertising: What You See May Not Be What You Get

JAR JOURNAL OF ADVERTISING RESEARCH, 1995, vol. 35 (3), pp. 25-35

Journal Article

1995

BOYSSON, I. D.

Mercury, l'enfant terrible de la banque Warburg

ENJEUX LES ECHOS, May 1995, vol. n° 103, pp. pp 80-81 2 p

Paper presented in a Conference

1995

VASQUEZ-BRONFMAN, S.

Méthodes d'analyse de réseaux de communication dans les entreprises étendues

in Actes du 2e Colloque de l'Association Information et Management, Facultés Notre-Dame de la Paix, 1995, Namur

Paper presented in a Conference

1995

MACE, S., J.-P. INDJEHAGOPIAN

Modelling of the impact of the arrival of a new means of transport which is a rival for the plane

in Actes de la Conférence ORTRA-EURO XIV, 1995, Jérusalem

Paper presented in a Conference

1995

HEILBRUNN, B.

My brand the Hero: A semiotic analysis of the Consumer-Brand relationship

in Proceedings of the Annual conference of EMAC, 1995, Paris, France

Research Monograph (Working papers)

1995

FRERY, F.

Network Corporations in Europe : Seminar of the Stanford Strategic Group

Working Paper, no. mai, 1995

Research Monograph (Working papers)

1995

KUTSCHKER, M., S. SCHMID

Netzwerke internationaler Unternehmungen

Catholic University of Eichstätt-Ingolstadt Working Paper, no. No. 64, 1995

Journal Article

1995

FRERY, F.

Par delà la grande entreprise

CAHIERS DU MANAGEMENT (LES), December 1995, vol. n° 4-5, pp. pp. 188-193 6 p.

Published Case Study

1995

ROUACH, D.

Philips lighting Poland

1995, Centrale de Cas et de Médias Pédagogiques, France

PhD Dissertation

1995

DELBARD, O.

Poétique du paysage : une approche américaine et une approche européenne (G. Snyder et K. White)

1995, Université Paris 4 - Sorbonne, France

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