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Chapter

1997

HEILBRUNN, B.

Representation and legitimacy: a semiotic approach to the logo

in Semiotics of the media., NÖTH W. (ed.), Mouton de Gruyter, 1997

Chapter

1997

COLLA, E.

Retailing in the European Economic area and Central Europe : structures, strategies, prospects 

in Retailing in the Central European Countries., J.Jutte, R. Norton and V. Rademarcher Eds, European Communities, pp. 192, 1997

Review of a book; an article; a research

1997

SCHMID, S.

Review of DÜLFER E.: Internationales Management in unterschiedlichen Kulturbereichen. 4th edition, Oldenbourg, München, Wien, 1996

1997, MANAGEMENT INTERNATIONAL REVIEW

Review of a book; an article; a research

1997

SCHMID, S.

Review of GATLEY S., LESSEM R., ALTMAN Y.: Comparative Management: A Transcultural Odyssey. McGraw-Hill, London et al., 1996

1997, SOCIETY FOR INTERCULTURAL EDUCATION, TRAINING AND RESEARCH (SIETAR) EUROPA NEWS

Review of a book; an article; a research

1997

SCHMID, S.

Review of LOCKE R. R.: The Collapse of the American Management Mystique. Oxford University Press, Oxford et al., 1996

1997, MANAGEMENT REVUE

Review of a book; an article; a research

1997

SCHMID, S.

Review of SCHERER A. G.: Pluralismus im Strategischen Management: Der Beitrag der Teilnehmerperspektive zur Lösung von Inkommensurabilitätsproblemen in Forschung und Praxis, Deutscher Universitätsverlag, Wiesbaden, 1995

1997, JOURNAL OF BUSINESS ECONOMICS

Published Case Study

1997

ROUACH, D.

SANOFI en Hongrie : le symbole d'une stratégie innovante dans les pays de l'Est

1997, Centrale de Cas et de Médias Pédagogiques, France

Chapter

1997

JALLAT, F.

Service Development Process and Performance: Facts and Measures

in Advances in Services Marketing., MÜHLBACHER H. (ed.), Gabler, 1997

Journal Article

1997

SAUSSOIS, J.-M.

Services Publics Industriels et Commerciaux : la fin de l'exception française

REVUE FRANCAISE DE GESTION, September 1997, vol. n° 115, pp. pp 57-68 12 p

Conference Proceedings

1997

COMBE, N.

Sexualité enchanteresse et séxualité désenchantée dans l'oeuvre d'A.Cohen

in Roman 20-50, , Colloque International du Centenaire, 1997

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