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12932 publications

Journal Article

2002

MOREL, P.

Erik Sprunk-Jansen

PHARMACEUTIQUES, December 2002, pp. pp 53-55 2 p

Chapter

2002

BADOT, O.

Esquisse de la fonction sociale de McDonald's à partir d'une étude ethnographique : modernisme et `transgression ordinaire'

in Alimentations Contemporaines., DESJEUX D., GARABUAU-MOISSAOUI I., PALOMARES E. (eds), L'Harmattan, pp. pp 83-121 39 p, 2002

Book

2002

LADO COUSTE, N., D. CAMINO BLASCO, C. CARDONE RIPORTELLA

Estructuras de propiedad, organización y canales de distribución de las empresas aseguradoras en el mercado español

Fundacion Mapfre Estudios, Madrid, Spain, 2002

Chapter

2002

MERCADO, S.

EU Policies and the marketing of goods and services in the European Union

in An Enterprise Odyssey : Economics and Business in the New Millennium, International Conference Proceedings., S. SHARMA Ed., University of Zagreb, pp. pp. 1781-1794 (14 p.), 2002

Published Case Study

2002

LAPOULE, P.

Evian et le Carrousel du Louvre

2002, CCMP, Paris, France

Paper presented in a Conference

2002

MACE, S., E. TISSIER-DESBORDES

Explaining shelf shopping time

in Proceedings of the 31st EMAC European Marketing Academy Conference (EMAC), 2002, Braga

Paper presented in a Conference

2002

TISSIER-DESBORDES, E., S. MACE

Explaining shelf shopping time

in Proceedings of the 31st European Marketing Academy Conference (EMAC) Conference, 2002, Braga

Paper presented in a Conference

2002

MOTTIS, N., P. ZARLOWSKI

Faire des dirigeants des actionnaires, pour quelle efficacité ? Une expérimentation sur l'impact des systèmes d'incitation sur la création de valeur actionnariale

in Actes du 23ème Congrès Annuel de l'Association Francophone de Comptabilité (AFC), 2002, Toulouse, France

Paper presented in a Conference

2002

BOUDES, T.

Faut-il demander des contes au management stratégique ? La dimension narrative de la stratégie d'entreprise

in Actes de la 11e Conférence Internationale de l'Association Internationale de Management Stratégique, ESCP-EAP, 2002, Paris, France

Paper presented in a Conference

2002

TISSIER-DESBORDES, E., D. MANCEAU

Female Nudity in Advertising: What Do French Women Think?

in Proceedings of the 6th International Conference on Gender, Marketing and Consumer Behavior, Association for Consumer Research, 2002, Dublin

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