Journal Article

1994

COLLA, E.

Discount development in France : the introduction of the format and the competitive response

JOURNAL OF MARKETING MANAGEMENT, 1994, vol. 10, 7, pp. 645-654

Conference Proceedings

1994

COLLA, E.

Discount Development in France : The introduction of the formula and the competitive response 

in Annual Conference Marketing:Unity in Diversity, University of Ulster, pp. 190-200, 1994, Belfast, Ireland

Book

1994

COLLA, E.

I discount. Le nuove forme distributive con prezzi bassi in Usa e in Europa

EtasLibri, Milan, Italy, 1994

Journal Article

1994

COLLA, E.

Il discount grocery in Europa. Differenziazione e ciclo di vita internazionale della formula 

MICRO E MACRO MARKETING, 1994, vol. 2

Journal Article

1994

COLLA, E.

Lo sviluppo del discount grocery in Spagna e il caso Dia

TRADE MARKETING, 1994, vol. 12, pp. 79-93

Journal Article

1994

COLLA, E.

Lo sviluppo dell’hard discount in Francia : introduzione della formula e reazioni competitive

COMMERCIO, 1994, vol. 51, pp. 53-73

Journal Article

1994

COLLA, E.

L’espansione del discount tedesco e le reazioni delle imprese nazionali in Austria , Belgio, Olanda e Danimarca 

TRADE MARKETING, 1994, vol. 11, pp. 99-121

Journal Article

1994

COLLA, E.

Sviluppo e maturità del wholesale membership club negli Stati Uniti : struttura del settore e analisi competitiva 

COMMERCIO, 1994, vol. 50, pp. 37-64

Conference Proceedings

1994

COLLA, E.

The changing role of the buyer in supermarket retailing : Different job profiles and educational needs 

in 3rd International Conference on Education in the Distributive Trades, Retail Management School, 1994, Leeuwarden, Netherlands

Journal Article

1993

COLLA, E.

Il settore del Discount Department Store e il caso Wal-Mart : un’analisi competitiva 

TRADE MARKETING, 1993, vol. 8, pp. 31-66

Highly recommended paper

2012

The first Colloquium on European Retail Research, Berlin

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