Julien Schmitt is a Professor of Sustainability and Marketing at the Paris Campus of ESCP Business School. 

His main recent research interests focus on the necessary transition to sustainable consumption models, at the individual and structural levels, as well as the adpation of marketing practices to favor this transition. He also focuses on the psychological processes involved in various types of consumer responses, more especially in the context of sustainable consumption, media consumption, and in-store behavior. 

His research has been published in academic journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, or Recherche et Applications en Marketing (RAM). Julien has also occupied the position of Associate Editor-in-Chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

He obtained his PhD from HEC Paris in 2009. He also holds a HDR (2020) and a MSc (2004) from University of Paris Dauphine-PSL, and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

Since 2024, Julien has been the President of the French Marketing Association, which aims to support, promote, and enhance the impact of academic research in marketing in France, with a particular focus on helping young scholars develop their careers.